updated 10:50 am EDT, Thu July 30, 2009
Kaufman iPhone 3GS report
A report from the Kaufman Bros. research firm is said to indicate a sales shift towards higher-end iPhone models, including the iPhone 3GS, and specifically the $299 32GB model. While this should be beneficial to Apple's revenue, gross margin and EPS, the analyst suggests that the company may have expected users to be more enticed by the lower price of the iPhone 3G, and deliberately held back on 3GS production until the trend was noticed. The results conflict with predicted effects in the current recession, and indicate that buyers are willing to pay a premium for a faster processor, video recording, extra storage, and other features of the 3GS.
Kaufman is currently modeling 6.8 million iPhone sales for the September quarter, a growth of 31 percent over the June period. Future iPhone build plans could include as many as 9 to 10 million units, Kaufman sources say. The firm also argues that some future Apple products should help counter the current recession, such as Snow Leopard, new iPods, and new desktop Macs.