Apple is not at all scheduled to appear at the 2010 Consumer Electronics Show, says Jason Oxman, the senior VP of industry affairs with the Consumer Electronics Association. "Apple is a member of the trade association, but they are not signed up as an exhibitor for CES," Oxman informs. Speculation was fueled by a recent Wall Street Journal blog entry, which claimed with confidence that Apple would be attending the next instance of the trade expo.

Apple may intend to host some form of publicity event in January to replace Macworld, but it has not announced any plans. Oxman has meanwhile confirmed an invitation to Apple CEO Steve Jobs, asking him to deliver a keynote, but noted that no response has been received one way or another. The Journal has since completely retracted its blog entry.