updated 10:45 am EDT, Wed July 29, 2009
App Store keywords arrive
Users should soon be able to more accurately search for titles at the App Store, a new report claims. Sources in the article say that, when submitting apps through iTunes Connect, developers are now being asked to enter up to 255 characters' worth of keywords. "It is important to enter keywords for all applications as soon as possible so your application can continue to be successfully located on the App Store," a statement from Apple warns about existing titles.
The move is believed to be a response to criticisms of the App Store, which have called it disorganized and more conducive to free or 99 cent apps, rather those with higher prices and more production behind them. Users typically browse collections according to category or popularity. It is possible to run word searches, but these can be confused by description text, making it hard to locate apps with specific features.
The subject of App Store organization was raised during Apple's recent Q3 results call. COO Tim Cook promised that the company would look for new ways of categorizing titles. "As you know, today we do it by type of app and also have show popular apps and top-selling apps, et cetera," Cook explained. "We realize there’s opportunity there for further improvement and are working on that."