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Keywords coming to App Store listings

updated 10:45 am EDT, Wed July 29, 2009

App Store keywords arrive

Users should soon be able to more accurately search for titles at the App Store, a new report claims. Sources in the article say that, when submitting apps through iTunes Connect, developers are now being asked to enter up to 255 characters' worth of keywords. "It is important to enter keywords for all applications as soon as possible so your application can continue to be successfully located on the App Store," a statement from Apple warns about existing titles.

The move is believed to be a response to criticisms of the App Store, which have called it disorganized and more conducive to free or 99 cent apps, rather those with higher prices and more production behind them. Users typically browse collections according to category or popularity. It is possible to run word searches, but these can be confused by description text, making it hard to locate apps with specific features.

The subject of App Store organization was raised during Apple's recent Q3 results call. COO Tim Cook promised that the company would look for new ways of categorizing titles. "As you know, today we do it by type of app and also have show popular apps and top-selling apps, et cetera," Cook explained. "We realize there's opportunity there for further improvement and are working on that."

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    Apple probably never

    expected to have 60,000 apps to search for when they first started the App Store a little over a year ago. I'm sure the App Store will continue to evolve, but the more apps there are, in theory, the more difficult it will be to find what you are looking for. Even people I know who use Google have difficult times finding things because they don't know how to define their searches very well.

  1. dmsimmer

    Joined: Dec 1969



    Thank goodness. I have to use Google to find the app, and then use their link to the App Store.

  1. ff11

    Joined: Dec 1969


    Boolean to the rescue

    Let us search multiple criteria maybe using boolean terms: radio streaming AND free OR 99 cents AND action NOT sirius

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