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MacBooks 91% of premium notebook market

updated 12:45 pm EDT, Thu July 23, 2009

Apple 91pc of Prem Laptops

Apple has virtually complete control of the high-end notebook market in the US, the NPD Group says. In June, MacBooks represented 91 percent of all US portables sold priced over $1,000. The figure is an increase on an already high 88 percent in May and even higher than in early 2008, when Apple held just 66 percent of the same audience. The jump has already been credited to a 25 percent jump in MacBook sales following the launch of new MacBook Pro models, suggesting the sheer popularity of the new models as the main factor.

The shift has been helped partly by price cuts in Apple's lineup that brought the base prices of its 13-inch and 15-inch aluminum notebooks downwards as well as feature and speed upgrades. Apple also has an unambiguous advantage in the extra-long battery life of its notebooks regardless of size.

Apple's seeming success in the category poses a challenge for Microsoft, whose Laptop Hunters campaign has with certain exceptions focused mostly on the same premium category as Apple and attempted to portray MacBook Pros as unnecessarily expensive compared to Windows systems like the HP HDX16. Price drops on the Macs have at least partly closed the gap and in many cases eliminated central complaints about value for money, such as the amount of RAM on the starter 15-inch MacBook Pro.

To date, Apple has refused to participate in the sub-$1,000 notebook market beyond the $999 white MacBook over concerns of performance and quality.[via BetaNews]

by MacNN Staff



  1. bobolicious

    Joined: Dec 1969


    A removable battery...

    ...allows my 17 MBP to run ~10˚ cooler - this has seemed helpful when encoding video & dropping the fan speed from ~5k back down to base...

  1. Foe Hammer

    Joined: Dec 1969


    Some Choice!

    Sorry Apple, but I can understand why you had your lawyers call MS to insist that they stop running their laptop clunkers campaign: it has taken almost 10% of your marketshare! Feeling threatened, are we? (Tongue never planted more firmly in cheek!!!) Let MS keep pitching cheap junk with the laptop clunkers campaign. It's only helping Apple.

  1. gudin

    Joined: Dec 1969



    I was under the impression that the 91% was 91% of all dollars spent on computers of all type at retail stores. . . . not just laptops.

  1. WiseWeasel

    Joined: Dec 1969



    Ouch! Dell, that burning sensation is all your margins evaporating. Apple's going to drive these guys out of business if this impressive conquest of the high end goes much further.

    Dell should probably just liquidate the company and distribute the proceeds to their shareholders. : P

    I wouldn't be all that surprised to see HP sell off their PC business to Acer or ASUS at some point in the not-too-distant future.

  1. legacyb4

    Joined: Dec 1969


    Needs context

    What percentage of $1,000 laptops make up the entire laptop market? Without that figure, it'd be silly to write Dell/PC laptop makers off just yet.

    Looking forward to my own MacBook upgrade sometime in the near future!

  1. gudin

    Joined: Dec 1969


    context . . .

    true we don't know the percentage of unit sales that the $1000 market makes up. I suspect low. But the point of the article is that the 1000 market has higher margins, and so Apple can be perfectly happy selling one 1000 box while Dell may sell 2-3 $300 boxes. Apple likely makes more money on the one than Dell makes on the 3. Unit sales based market share comparisons always have Apple with a low market share, to which Apple basically yawns and motions the trucks full of cash to back into their bank vault.I'd actually be more interested in dollar market share. I'm shocked that Apple has such a mindshare at the moment that they'd have 91% of the 1000 market. That is serious dominance. As for the $300 boxes, if I had to guess I'd assume that substantially more productivity comes out of a $1000 computer than a $300 computer, for all sorts of reasons, and those reasons don't necessarily have to be that macs make their users more productive (though I suspect that's true also).

  1. abnyc

    Joined: Dec 1969



    but can u cut video on it lololol

  1. JImg

    Joined: Dec 1969


    Today's world

    It is a shame that today a company makes a great product, with minimal quality cutting has to be considered a "premium" product.

    Innovative and great should be the standard, not "premium."

    Also, the "lap top hunters" are a collection of the worst shoppers in history. This is how you make a decision on a tool you are buying? I put more thought into buying a coffee pot then they put into buying a computer. They deserve what they get. (I drink a great cup of coffee!)

  1. ggirton

    Joined: Dec 1969



    this is a meaningless statistic, with so many PC laptops under $1000 that have the same or better specs than the macbooks. It's a pity Microso$t chose to run commercials with so many inaccuracies, when they could have made much the same point with truths. No wonder the MS sales have tanked (a paltry 13 billion in the quarter instead of $14), with an attitude like that.

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