updated 10:10 am EDT, Wed July 22, 2009
NPD on June MacBooks
This June saw a 25 percent jump in US MacBook sales as compared the same month last year, says NPD Group analyst Stephen Baker. The growth is attributed to Apple's revised MacBook Pro line, which has not only changed specifications but absorbed some basic MacBooks, and fallen in price. "The Apple marketing machine is firing on all cylinders," says Baker. "With almost every launch of new machines, sales get a boost."
Notable is that US desktop sales grew 16 percent in the same month, in spite of slumping quarterly performance. Apple has not refreshed its desktop computers since March, when it updated iMacs, Mac Pros and Mac minis simultaneously. That event triggered a brief rise in sales, only to be followed by a now-common 30 percent decline.