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Q3 call: Apple COO still not convinced on netbooks

updated 08:40 pm EDT, Wed July 22, 2009

Cook on Apple netbook

Apple COO Tim Cook reiterated his distaste for the netbook and suggested that Apple's business model would not cater to the concept of an Apple netbook product. Cook and CFO Peter Oppenheimer reviewed Apple's performance over its Q3 conference call yesterday. Cook's comments follow a slew of rumors, including claims that Wintek will supply Apple with 9.7-inch touchscreen displays. The rumors also suggest Apple will be releasing a touch netbook in October for $800.

"Some customers [...] become disappointed and disenchanted after they buy one of these," said Cook, "I think some of the netbooks that are being delivered or many of those are very slow, have software technology that is old, they don't have a robust computing experience, they lack horsepower, they have small displays and cramped keyboards. I could go on and on, but I won't.

Cook insinuated a netbook would not be in line with Apple's business model, stating, "That kind of thing I think many people will not be happy with and we're only going to plan things where we can deliver something that is very innovative and that we're very proud of."

Apple has openly complained of poor netbook hardware and has insisted it will not enter the netbook market on numerous occasions. An Apple touchscreen netbook would be a significant addition to Apple's product line up, providing users with a less expensive alternative to the MacBook Pro line.




by MacNN Staff

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Comments

  1. danangdoc

    Joined: Dec 1969

    +1

    Listen Apple....

    I'm a Mac user, with my 3rd one in as many years. I use a 1st gen iPod touch, and an iPhone 3GS. But I bought a Dell Mini-9 Netbook to fill the gap between the iPhone size screen and my 20" flat screens. I like the light weight, the adequate screen for web browsing, email, chat, and spreadsheet. And oh yeah, it's running the latest OS X. I paid just
    over $300 and would have paid twice that for an Apple "Netbook", since it would have the right keyboard, and likely have other hardware and software goodies. Tim Cook needs to ask himself why SO MANY of us have bought these (and have Hackintoshed them). Missing the boat Tim. Missing the boat.

  1. legalproblems

    Joined: Dec 1969

    0

    Wrong Interpretation

    I think this author's interpretation of Tim Cooks remarks is just one interpretation. There is nothing in his statement or previous statements from Apple ruling out a netbook.

    Tim Cook said:

    "I think some of the netbooks that are being delivered or many of those are very slow, have software technology that is old, they don't have a robust computing experience, they lack horsepower, they have small displays and cramped keyboards."

    "That kind of thing I think many people will not be happy with and we're only going to plan things where we can deliver something that is very innovative and that we're very proud of."

    Greed and the need to jump prematurely on the bandwagon are not driving forces for Apple product development. Well thought-out products and good management are what fills their coffers. Their statements have always said they won't do it if they can't figure out how to do it in a way that's up to Apple's standards and financially sound. I agree, why bother if it's not better than the alternatives?

    Remember how many MP3 players were on the market for years before Apple responded with the iPod? Same goes for the iPhone. They were certainly worth the wait.

    My interpretation is opposite from the author's. Apple will make a netbook/tablet that does not use "old technology", is not underpowered, has a better display, uses a better input method and is very innovative so they can be very proud of it and still make money.

  1. lamewing

    Joined: Dec 1969

    0

    Apple doesn't want

    Apple finds the netbook market "distasteful" because they cannot make enough of a profit on them. Many people find such a device very useful for simple day-to-day uses. Apple just doesn't get it this time.

    I would have purchased an Apple netbook as well, but ended up with a Windows model.

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