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iTunes Store adopts 'Digital 45' concept

updated 10:55 am EDT, Tue July 14, 2009

Digital 45s at iTunes

Apple has introduced a new type of sales grouping at the iTunes Store, the Digital 45. Meant to echo the record single releases popular at the beginning of rock and roll, the format groups together two related songs together for less than their standard cost. Prices can still vary, from $1.29 to $1.98 for a pair.

Separately, tracks normally range from 69 cents to $1.29. Some artists included in the initial wave of 45s include Blondie, Coldplay, Prince and the Tragically Hip. Apple promises that some Digital 45 releases may be exclusives, not duplicating content from albums or other singles.

by MacNN Staff





  1. hayesk

    Joined: Dec 1969


    Nice idea

    I remember buying 45s in the '80s. A 45 with two songs cost about $2.50 back then. The "B" side was usually a more obscure track - not one destined to be a single.

  1. nowwhatareyoulookingat

    Joined: Dec 1969



    Now I can buy something I don't want combined with something I want for only 95% of the cost of buying both.

    What a deal!

    Some marketing guy is really thinking outside the box on this one.

  1. dynsight

    Joined: Dec 1969


    B Sides

    Some B-Sides suck Like

    You Know My Name (Look up my Number)...

    But some are excellent (Penny Lane)

    Hey, if I can pair them great, if Apple pairs them, it might be fun to listen to new music.

  1. Fast iBook

    Joined: Dec 1969


    This is huge.

    Music is too controlled by outlets such as radio and CD, this will hopefully allow more stuff to get out there, even by well known artists. As a former band manager i can tell you that singles and hits are one thing, but really allowing an artist (be it single person, group etc) to get their work out there, it can influence and inspire, and who knows maybe you will even like the "crappy" tracks if apple picks them. Just another venue for music, an interesting one that i'm sure will see lots of uses.

    - A

  1. testudo

    Joined: Dec 1969



    I don't think so. The itms was/is huge. This is a minor feature that might help if apple can convince enough people that buying a 45 might be a good deal to try a musicians other music.

    But let's be serious. The reason 45s were popular was all for the a-side. Unless apple stops selling the single and only allows 45s, or it allows the user to pick the b-side (which wouldn't be a true 45), it won't sell much.

  1. Fast iBook

    Joined: Dec 1969


    Yes, because you....

    Yes because you were a band manager for 10 bands over for 9 years and see how people struggle to get their music out there and quite of them fail because of the cost. If a new artist can get on the wagon using this format then that makes the itunes store the single biggest road to success in the music industry. My friend Tah could use something like this, he's a very talented rapper from NYC, if apple could get a song of his on a digital 45 pair....

    But yea you're right i know nothing about music, being a music major and a person that plays 8 instruments all by ear and helping over 50 bands find their soul doesn't mean anything. (sarcasm that last part)

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