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Base-level MacBook Pros in high demand

updated 11:00 am EDT, Tue July 7, 2009

High MacBook Pro demand

The fastest 13-inch MacBook Pro and an entry-level 15-inch model are proving to be particularly popular with Mac shoppers, argues Piper Jaffray analyst Gene Munster. Shipping delays at the Apple online store are currently between seven to 10 days for the pair, which is said to be unusually significant in that 13-inch MacBooks have not seen similar delays for over two years. At the time, delays were also just five to seven days.

Munster adds that during a brief survey of 10 retail Apple Stores, he learned that seven were missing at least one 13-inch Pro line, sometimes the slowest variant. "We see this as a sign that demand is outpacing the company's build expectations, and it may take several weeks to reach a supply demand equilibrium," says a memo from the analyst. Apple recently began its annual back-to-school promotion, offering a free iPod touch with every Mac.

The company is meanwhile believed to be tracking unexpectedly high iPhone 3GS sales, as reflected in figures of over 1 million units during the launch weekend. The device launched in just eight countries, and may still have beaten iPhone 3G performance, which had the advantage of 21 initial regions. Munster also cites a leaked AT&T memo, which could hint that Apple has concealed the true success of the 3GS.

Some five million iPhones are expected to have shipped in the June quarter, "significantly above" consensus estimates. Mac shipments are forecast to be 2.2 million, down from 2.5 million in the same quarter of 2008.

by MacNN Staff



  1. joesporleder

    Joined: Dec 1969


    250GB HD Shortage?

    I had read elsewhere that there's a shortage of 250GB laptop drives. I wonder if this could be the problem, because changing any of the custom built options on any MacBook Pro to something other than 250GB gets rid of the 7-10 day delay - for example, changing the entry level 13" MacBook Pro from 160GB HD to 250GB changes the delay to 7-10 days, but going to 320 or 500GB, then a delay of only 1-3 days (normal for a custom built system).

  1. testudo

    Joined: Dec 1969



    Delays could be the sign of demand, or just a sign of lack of supply (see Palm Pre discussions).

    As for the iPhone, why exactly would Apple (or any company, for that matter) conceal the 'true success' of a product's launch? Are all the executives sitting in a room going "Shhhh. Don't tell anyone its selling better than we thought. We don't want that kind of bad press!".

    Or are they saying Apple is 'concealing' the number because they just haven't come out and said "Look what we did today!" all the time?

  1. rudedog

    Joined: Dec 1969


    Maybe price?

    I wonder if price has anything to do with it?

    Maybe Apple will realize that they have to lower their price to increase sales and at the same time market share... - in this economy.

  1. testudo

    Joined: Dec 1969


    re: price?

    Nah. Can't be price. And no one wants apple to lower price. Because then more people would use macs and mac users would have a harder time feeling superior.

    Although they'd probably start using "I've been a Mac user since...." at the beginning of their sentences to regain that feeling.

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