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BlackBerry apps double to 2,000; RIM "happy"

updated 04:00 pm EDT, Tue July 7, 2009

BBerry Apps Top 2000

Research in Motion's global alliance VP Jeff McDowell today revealed that BlackBerry App World has reached a total of 2,000 apps. The count doubles what the mobile software store had in April and comes just as the company is granting France, Germany, Italy and Spain access to the store. The count pales versus the more than 50,000 apps available through the iPhone's App Store but was downplayed by McDowell as enough to satisfy BlackBerry owners. RIM is "very happy" with the number of apps and doesn't need to match Apple, he told Bloomberg.

"I don't think it matters whether it's 40,000 or 2,000, you've still got a broad range of choice," the executive claimed.

Critics have disagreed, however, and note that RIM's continued strong sales may be partly illusory. Needham analyst Charlie Wolf sees the poor catalog as a drawback and that this "hasn't caught up" to actual phone sales yet. He expects this to change once the gap in software becomes more evident.

Several factors contribute to the relatively slow uptake of BlackBerry apps. The company so far insists that any paid apps must cost at least $3 or higher, preventing the 99-cent apps that are common through Apple's portal. It has also consciously limited App World downloads to just Canada, the UK and the US for the first three months and is just now expanding to France, Germany, Italy and Spain. Apple's store is available in most of the countries where the iPhone is on sale.

by MacNN Staff



  1. fm1365

    Joined: Dec 1969


    Same argument

    Same argument Apple used to make back when critics claimed Windows software was more plentiful than those made for Macs.

  1. nat

    Joined: Dec 1969


    same argument

    well, kinda. except that argument was about having software to run a dentist office or other special needs. back then you'd most likely find those special needs available on a pc.

    the basic software that most folks use was always available on a mac. so that argument was questionable, except of course for hard core gamers.

    however there is neither basic or specialty software that you must have for a phone. yet.
    if you do need something you're more likely to find it in the app store.

  1. iphonerulez

    Joined: Dec 1969


    Apple has to sell

    triple what RIM sells just to keep it's share price up. RIM has absolutely no overhead to speak of. No stores, no unnecessary employees, no other product line pulling it down. Just pure BlackBerrys, plain and simple and a BES server solution that no other company can compete with. Every time it's asked can the iPhone be used in business, the same answer is that it's not nearly as good as a BlackBerry. Not Windows Mobile or Symbian or Palm. It's always the iPhone is not as easy to manage as a BlackBerry.

    They're building a huge data center, too without nearly the cash reserve that Apple has. They're not even using a huge app store to drive sales yet their subscriber base keeps growing seemingly faster than Apple's.

    I'm only looking at some of the reasons that seem to be holding RIM's share price up. Otherwise it would have crashed down just like the other handset companies.

  1. Remlyor

    Joined: Dec 1969



    2000 apps and they're excited? What was the number of apps on the App Store from Apple....something like 25000 ?

  1. Tofino

    Joined: Dec 1969



    i'm not sure that rim's shareprice has all that much to do with their product line-up and more with being the darling of wall street (probably where many of the early crackberry addicts worked).

    i'm also not sure about your 'just blackberries' analysis. rim had the right product at the right time when they got started - no doubt about that. solid email performance on the go. period. when i last looked at their line-up it seemed to me mostly cosmetically targeted at different demographics, then actually being innovative. they also seemed to be priced to move (buy one - get one free!) which is not always a good sign.

    apple (gasp! an outsider!) set the bar pretty high, the pre could be a success, but rim's entry into the field was probably rushed, and certainly a reaction to the iphone.

    people will expect more from their phones and will take good email functionality for granted. when that happens, i think rim could have a problem, if they think they can keep resting on their laurels.

    for pseudo-patriotic reasons i hope they do well and don't get swallowed by a certain software company from the states. ;-)

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