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Demand surges for Apple and Palm smartphones

updated 06:45 pm EDT, Mon July 6, 2009

Smartphone buyer survey

As consumers plan to purchase more smartphones than ever, future demand for Palm and Apple devices also continues to surge, according to recent survey data collected by ChangeWave. While a March survey indicated only four percent of surveyed individuals expected to buy a Palm in the next 90 days, the group has doubled to eight percent in the June data.

Palm is relying on its new Pre device to bring the company back from a long period of financial troubles, after falling from its leading position three years ago. In a December survey, future demand for Palm handsets fell to a low of just one percent.

Approximately 44 percent of respondents anticipate purchasing an iPhone in the next 90 days, marking a 14 percent increase from March. The clear majority of future buyers claimed they do not currently own an iPhone, indicating the device continues to draw a large number of converts from other platforms.

Demand for RIM products slid by 14 points, although the numbers coincide with a natural slowdown following several earlier launches. Apple and Palm both launched new flagship smartphones in June.

While the iPhone and Pre each have contributed to spikes in future demand, the exclusive availability through a single carrier prevents even larger numbers of new customers. AT&T was the most important factor for 20 percent of respondents not planning on purchasing an iPhone, while 16 percent listed Sprint as the top reason to avoid the Pre. Recent Consumer Reports rankings placed the iPhone ahead of competing devices, but Verizon took top honors amongst carriers.

by MacNN Staff



  1. macerroneous

    Joined: Dec 1969


    oh oh

    I'm no statistician, and I am an iphone addict. Nonetheless, it looks like the RIM percentage is unchanged versus last year, while Palm's increase came at the expense of Apple. That seems like a win for Palm and RIM.

  1. iphonerulez

    Joined: Dec 1969


    It does appear that

    people still love their BlackBerrys. Apple lovers seem to get carried away about iPhone growth, but RIM is still the company leading the pack in sales and market share. I'm sure it has to do with RIM having more models of cellphones and more carriers.

    It might not have anything to do with who's making the most money. Apple still seems to be piling up cash. Yet both Apple and RIM are opening up data centers and RIM is spending even more money than Apple on theirs, so RIM must be getting money from somewhere.

    So RIM is ahead of Apple. Shouldn't be that big of a deal. They've been in the smartphone business for years. There's room for expansion and the iPhone is doing rather well even though it's handicapped by a couple of deficiencies.

  1. Eldernorm

    Joined: Dec 1969


    Is it me or

    Did you guys mis read the chart.??? Its % of people that plan to buy...... not current owners.

    So if you look at the number a year ago vs today, it may be the same ..... but its TRENDS that you have to look at when you see percents. And Apple is way up and RIM is down. Next quarter should tell if its a trend.

    Just a thought.

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