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Macs on upswing in 2009 after shaky start

updated 10:35 am EDT, Wed July 1, 2009

Morgan Stanley on Macs

Mac sales are on the rebound following the terrible early months of 2009, says Morgan Stanley analyst Kathryn Huberty. While growth has sat in negative territory for a good deal of the year, a fact typically attributed to global recession, May saw shipments climb 25 percent month-over-month, as compared to overall market expansion of only 1 percent. NPD figures have continued to rise in recent weeks, spurred by the announcement of updated MacBooks.

Based on this and supplier reports of increased units, Huberty is raising her fiscal Q3 forecast to include 2.5 million Macs, a jump of 12 percent from the previous quarter's 2.4 million. The growth is less than Apple's 14 percent quarter-to-quarter average in the past three years, but said to be a substantial improvement on recent recessionary performance. Revenue of $3.072 billion is anticipated for Q3, producing EPS of $1.16.

by MacNN Staff





  1. VinitaBoy

    Joined: Dec 1969


    Forewarned Is . . .

    Anyone who listens to ANYTHING this cretin has to say is more deluded than she. And that's saying something. Not once in the past half-dozen years has she even come CLOSE to predicting (or even understanding) Apple's meteoric rise on all consumer electronics fronts.

    She is a moron. Pass her by.

  1. nebby

    Joined: Dec 1969


    Seems like

    everyone I know is having problems with their Windows laptop, chock full of virus, crashing, not booting up, etc. One by one folks are waking up and getting Macs... and loving them. AAPL at $230 by December.

  1. fritzair

    Joined: Dec 1969


    Look in the store

    Anyone who doubts that Apple is a major player in the PC realm or electronics in general---Walk to your nearest Apple store and peek inside, count the number of folks picking up the products, touching them, playing with them. Then go to Best Buy and compare. The difference is dramatic. At the Apple store, people are amazed and engaged with the product. At Best Buy all whats being done is comparing which poison to take.
    While you are in the mall look through any other large store, find one that has a line of customers to get in. Only Apple.

  1. testudo

    Joined: Dec 1969


    Re: Look in the store

    Um, people touching and picking up products is different than people actually buying said products.

    And most of the people I've seen in my mac stores are playing with the computers, checking their pages, and fiddling with stuff.

    Oh, and there's only a line to get in the store because Apple keeps the people wanting to buy an iPhone standing outside as their marketing gimmick of saying "Look, we've got people in line".

    But you get people who stand in lines for xBoxes too. But I'm sure you have different attitudes towards those lines.

  1. fritzair

    Joined: Dec 1969


    Picking and touching

    I want customers in my store. If the store is empty I had better do real well with mail order (web), oops Apple does that well too. Yep I love Apple, but I can observe. XBoxes are great, but the line is longer at Nintendo.
    Sony, Nintendo and maybe MS is hoping that Apple doesn't decide to make a gaming box. The new server farm down south might be used for something like gaming, you never know.

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