Apple is now broadcasting two new TV ads for the iPhone 3G S, promoting basic features of the device. The first highlights copy and paste support, through examples such as pasting a phone number into an SMS message, or copying a map out of Google Maps. The ad does not mention that copy/paste will work on any iPhone or iPod touch updated with the v3.0 firmware, including the original 2G iPhone from 2007.

The second ad demonstrates Voice Control however, a feature legitimately exclusive to the 3G S. By holding down the Home button, users can bring up an interface permitting voice dialing, or else playing music by criteria such as artist. The ad specifically makes use of a track by Jack Johnson, one of the company's preferred musicians.