updated 12:35 pm EDT, Fri June 26, 2009
Sprint anti iPhone Palm Ad
Sprint today took a more direct shot at Apple with the posting of a new print ad for the Palm Pre. The large one-page ad centers on the "perfect timing" of the Pre being available just as original iPhone contracts end and underscores the features Palm's phone handles best versus the iPhone, including true app multitasking, real-time notifications and smartphone plans that are potentially less expensive over the two-year span of a contract.
The carrier already includes unlimited messaging as part of its $70 Everything Data smartphone plan where AT&T charges at least $5 extra per month and would take $20 per month to match Sprint in that field.
Although seemingly late, the ad's appearance is likely well-timed by Sprint. Aside from putting it just days ahead of when many launch-era iPhone customers can consider switching carriers without a penalty, both Palm and Sprint have said they only planned to ramp up the marketing campaign for the Pre in the weeks following the launch. The scheduling is likely both to ensure healthy supply as well as to ensure that advertising only starts once early bugs with the phone or the network have been addressed.