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Apple to cut prices for next iMacs

updated 05:50 pm EDT, Fri June 26, 2009

iMacs to get price cuts?

Apple reportedly plans to cut prices across its line of iMac computers, according to AppleInsider. Although the all-in-ones were refreshed in March, with a switch to NVIDIA-based platforms and improved graphics, the pricing remained relatively level with the older models.

A number of analysts have predicted declines in Mac sales, attributed primarily to the continuing economic recession driving consumers to purchase cheaper systems. Microsoft's Laptop Hunters ad series has repeatedly bashed Macs, arguing the systems are overpriced compared to similar Windows systems.

The company followed a price-reduction strategy with the recent MacBook Pro introductions, slashing $400 off the basic 17-inch model while improving the system with a faster CPU and larger hard drive. The other new notebooks also aim to combine enhanced features with attractive pricing.

Apple has not yet confirmed the plans to cut iMac prices. If the source is accurate, the costs could be reduced by seven- to ten-percent with new models introduced in the fall.

by MacNN Staff





  1. dagamer34

    Joined: Dec 1969



    That's what, $100-ish?

  1. Feathers

    Joined: Dec 1969



    As Apple have done in the past, this reduction will happen AFTER the back-to-school buying season is over!

  1. WiseWeasel

    Joined: Dec 1969



    Now where's my xMac?!?

  1. Eriamjh

    Joined: Dec 1969


    $100... the most I expect. But a cut is a cut. My iMac is over 3 and bucking for a refresh that supports Snow Leopard 100%.

  1. Arty50

    Joined: Dec 1969


    Price cut?

    Meh. The iMacs need to go quad and need to do it quick. They're terrible bang for the buck right now.

  1. Jonathan-Tanya

    Joined: Dec 1969


    7 percent

    underwhelmed so far, but lets see what they offer.

  1. Fast iBook

    Joined: Dec 1969



    I've done side by side comparisons of wintel & macs.

    "Microsoft's Laptop Hunters ad series has repeatedly bashed Macs, arguing the systems are overpriced compared to similar Windows systems."

    Similar? Do they count the software needed to be purchased that comes free on a mac? Or, wait, maybe that you're buying an actual computer vs random hunk of clunky over-gageted plastic.

    Try target disk mode on your dell, oh wait....

    - A

  1. MacMatte

    Joined: Dec 1969


    hoping for new matte Macs

    I would have upgraded my 2.16GHz iMac long ago, had it not been for the lack of matte, antiglare option on the latest iMacs. indicates that the latest June 2009 poll, and a dozen others, indicate that 40% prefer matte, so I am really hoping that the new iMac has a matte screen. If so, I'll buy. If not, my current Leopard iMac will have to last as long as possible.

  1. iphonerulez

    Joined: Dec 1969


    I'd really like

    to get one of the latest iMacs but now I'm thinking I should hold off. A quad processor would definitely be nice to have. Many of the competitors offer quad-cores but I don't know if there is an advantage or not. I'm sure Snow Leopard will take advantage of those extra cores. If Snow Leopard turns out to be faster than Leopard maybe it won't make much of a difference. A 2.93 GHz C2D iMac would still be good enough for me.

    Even if the iMacs are only reduced a hundred bucks or so, a reduction is a reduction and I don't have a problem with that. I'm an Apple investor and if the stock price goes up from them selling more iMacs at a reduced price, I'm all for it.

  1. testudo

    Joined: Dec 1969



    Don't waste time worrying about quad processors. There was a discussion of this earlier in the week on MacNN, and it was told that Apple puts quads in the computers that need them, not just so you can say you have a quad. Dual core iMacs are more than adequate for those people who need dual core macs.

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