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Japanese iPhone 3G S launches to smaller crowds

updated 03:40 pm EDT, Thu June 25, 2009

Japanese iPhone 3GS launch

Japanese shoppers are already in line to buy the iPhone 3G S, which goes on sale with Softbank at 7AM local time on Friday, equivalent to 6PM Eastern on Thursday. Lines are smaller than those for the iPhone 3G launch, according to IDG, at present closer to 100 people at Softbank's flagship Omotesando store. When reservations opened for the 3G S last week, approximately 200 people arrived at the Omotesando location. Online preorders have not been allowed with Japanese iPhones.

Demand may be lower due to relatively incremental hardware improvements, such as as voice recognition, a faster processor, higher maximum storage and 7.2Mbps 3G. Store lineups are expected to increase as 7AM approaches however, and more casual purchases may occur over the weekend. The Japanese launch will be mirrored by introductions in Austria, Australia, Belgium, Ireland and the Netherlands.

by MacNN Staff



  1. Constable Odo

    Joined: Dec 1969


    The Japanese have

    no use for the iPhone. Apple might as well not even sell it over there since it does nothing they need a handset to do for them since it lacks the proprietary hardware. I'm just suprised the SoftBank CEO Son thought that the iPhone would sell well and he doesn't even know his own people.

    Mr. Son must have been one of the nails that stuck out and never got hammered back in.

  1. ClickSpace

    Joined: Dec 1969


    Japanese are my...

    best customers outside the US for my iPhone app Tap Forms

    I think they love their iPhones. At least from my experience.

  1. LouZer

    Joined: Dec 1969


    Re: The Japanese

    Or, maybe, the Japanese are just much smarter than their American counterparts, knowing that wasting hours in a line to pick up a cell phone is silly, when one can get it a day or a week later...

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