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Apple touts 1 million in weekend iPhone 3G S sales

updated 09:45 am EDT, Mon June 22, 2009

1 million iPhone 3GS sales

Over 1 million units of the iPhone 3G S have been sold since Friday's launch, Apple claims. The millionth phone is said to have been sold by the end of Sunday, beating even optimistic early forecasts closer to 700,000. The figure also trumps the sales performance of the iPhone 3G, which sold a million units on its opening weekend, but required 21 countries instead of just eight.

Although underestimating sales figures by 250,000 to 500,000, Piper Jaffray analyst Gene Munster notes that based on in-store traffic in New York City and Minneapolis, some 28 percent of people were switching to AT&T to pick up an iPhone this year. If accurate, the number is a decline from 38 percent in 2008, and 52 percent in 2007. AT&T's ability to draw people through the iPhone is shrinking, Munster comments.

Some 56 percent of those surveyed were said to have been upgrading from an older iPhone however, a jump from 38 percent last year, potentially indicating high brand loyalty. 43 percent were buying a 32GB 3G S, as compared to the 66 percent who opted for the previous highest capacity (16GB) with the 3G, and 95 percent who chose 8GB over 4GB with the first iPhone. 16GB appears to be the ideal capacity for many people, Munster suggests.

Also notable is that among the people buying their first iPhone, 12 percent were switching from a BlackBerry, up from 2008's 6 percent. Apple may be slowly gaining ground with business users, amongst whom BlackBerries are standard. Figures on Android, Palm, Symbian and Windows Mobile use have not been published.

In a tangential note, Apple comments that over 6 million people have downloaded the iPhone 3.0 firmware in five days.




by MacNN Staff

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Comments

  1. Constable Odo

    Joined: Dec 1969

    +5

    Brand loyalty is

    definitely being built through retail stores, quality products and good customer support. Some people value these points against inexpensive products. People just feel secure knowing they have an Apple product and feel it's worth ponying up the extra cash.

  1. Eldernorm

    Joined: Dec 1969

    +1

    Stupid analysis

    Please,
    "some 28 percent of people were switching to AT&T to pick up an iPhone this year. If accurate, the number is a decline from 38 percent in 2008, and 52 percent in 2007. AT&T's ability to draw people through the iPhone is shrinking, Munster comments."

    On the first weekend sales they are trying to decide if Apple sales are declining....... Switchers do not usually impluse buy. They want to check out the system more,

    Just a thought.

    en

  1. stewball

    Joined: Dec 1969

    +3

    Declining Sales?

    I think it is funny that someone could assume based on store lines that the ability for AT&T to draw new customers with the iPhone is declining. The fact is that no one predicted 1 million sold because of online sales and getting information from lines in 2 states doesn't tell the whole story. Granted AT&T sucks, but iPhone rocks.

  1. c4rlob

    Joined: Dec 1969

    +3

    It was obvious to most

    that the iPhone 3GS sales would go way above 500K. Duh. I swear the SEC should check every stock purchase made by PJ analysts the day they came out and under-predicted that Apple might reach 500K for the weekend launch sales.

    And of course the percentage of switchers is dropping - the AT&T customer base is expanding. Double-duh. It's almost mathematically impossible for it to stay the same or keep growing; it would mean the other carriers were going out of business.

  1. slider

    Joined: Dec 1969

    +2

    Whatever - I Switched

    You know, I've waited until now to finally get my iPhone. I was not going to buy the first iteration as the capacity was just too small - this thing 'is' my iPod too - and I probably would have gotten the 3G last year, but at the time I was in Vermont and ATT was not there then. By the time ATT did get to Vermont there was a pretty good indication that the iPhone was going to get to 32GB (which is the right size for me) in when it refreshed so I waited a little longer. For me, I always knew I was going to switch for the iPhone, it was just a question of time and features available on the iPhone. This is it, the iPhone 3GS and iPhone OS 3.0 are amazing. And an unexpected surprise is the oleophobic coating. Because of this I don't see a need for some bulky sleeve or case - I just bought a relatively inexpensive leather belt case for business dress and pulled out one of those iPod socks I got for a Christmas present the year they came out. I mean just putting the thing in my pocket wipes all the fingerprints off. I think people underestimate the demand for capacity and that a lot of folks that could wait have been waiting for this and/or one of the other features added to this model, ie copy/paste, voice dialing, etc. If you really think about all the things the iPhone can do, such as watch movies in probably one of the smallest formats and still actually enjoy it, and all of the apps you can download know - not to mention all the music you have - yeah, you're going to want capacity. I've no doubt next year they'll have 64GB. Oh, and the lack of a keyboard, seriously, I've no issues with that what so ever - it's not like typing on a tiny dots is so great - I really thing the competitors are just marketing it as an issue to try and dissuade potential switches from leaving.

  1. Fast iBook

    Joined: Dec 1969

    0

    iStay....

    I have to admit, if the iPhone all the sudden was only sold by vs or sprint i'd go without one. I will stay with the proven service of att, regardless of the possibly negative experiences of others. My experience with att has been nothing short of really great. I got my iPhone because my iBook needs repairs & is becoming unreliable, if i had waited for the 3G S, not only would i have paid 200 dollars more (i effectively got mine for free because of some issues), but my girlfriend would have had to as well. What we got is fine, and when our contract is up we will get a new iPhone with att.

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