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iPhone, Pre demand surges; BlackBerry tumbles

updated 12:00 pm EDT, Thu June 18, 2009

ChangeWave Phones June 09

Demand for smartphones has reached an all-time high thanks to iPhones and the Palm Pre but is hurting the BlackBerry as a result, according to new data from ChangeWave. A mid-June study from the research group has 14.4 percent of those tracked looking to buy some kind of smartphone within the next 90 days, a record high and a large jump from 11.2 percent in March. Of these, a full 44 percent now plan to buy an iPhone compared to 30 percent just three months earlier.

Palm has also seen its demand spike in the same timeframe. Interest in buying a Pre has exactly doubled from 4 percent of smartphone buyers to 8 percent even in the week after the launch, which would have satisfied some of that demand.

The surges for Apple and Palm appear to come directly at the expense of BlackBerry purchasing plans. Where hopes to buy BlackBerries were near an all-time high at 37 percent in March, they have since plummeted to 23 percent in June. Not all reasons are provided, but an increasing preference for touchscreens is considered a partial factor: the importance of these for users grew from 33 percent in September to 43 percent this month. Simultaneously, an insistence on a hardware QWERTY keyboard has remained flat at 33 percent.

A shift of the sort if it translates to actual purchases would signify a sharp reversal for RIM, which most expect will have a record or near-record number of phone shipments when it reports its quarterly results later today. The company has secured a number of important carrier additions in the spring that include AT&T's version of the BlackBerry Curve 8900. Its summer should also fare well with the launch of the BlackBerry Tour for most if not all major CDMA carriers in North America. [via Fortune]

Percentage planning to buy smartphones in next 90 days

by MacNN Staff



  1. slapppy

    Joined: Dec 1969



    The Pre demand is BS. Numbers and analysis are finally coming in. It's not good.

  1. Bobfozz

    Joined: Dec 1969



    I get the feeling that Apple actually did pre market investigation about what people might want from their phone...whereas the engineers and grand poobahs at the other companies made those decisions.
    And how can ANYONE love names such as the "Something 8500?" Tacky and not easy to remember. Yet this still goes on in giant numbers. Are they too afraid to give it a name which ultimatly may not work/translate?
    As much as I am seldom impressed with MS, the name "Bing" for their web browser is pretty good. "Zune," on the other hand, doesn't make it. Sounds too much like Zoom, and what does that mean?

  1. filmtex

    Joined: Dec 1969


    Blackberry demand down-go

    I have a Curve and it's not hard for me to imagine why demand is down. It's actually a pretty poor phone, has almost zero app support, sync with my Powerbook is awefull and the keyboard is too small. I'll take an iPhone any day.

  1. luckyday

    Joined: Dec 1969



    Are you nuts? What above pearl, bold, curve? Those aren't names?

    Zune sounds like zoom? That matters how?

    You're totally crazy.

  1. joecab

    Joined: Dec 1969


    plans schmans

    I gotta say that I've never put much faith in surveys that ask people what they "plan" on purchasing. Our plans are often rosier than what we end up doing. We'll have to wait for the sales results to see what really happens.

    I dunno about Palm, but RIM might pick up once the redesigned Storm comes out. That right there was a poor competitor to an iPhone...

  1. WiseWeasel

    Joined: Dec 1969



    FTA: "...for most if not all major CDMA carriers in North America."All two of them? How can you have "most" of two?

  1. eddd

    Joined: Dec 1969



    Interest in the iPhone seems exactly opposite the Blackberry. Interesting to see.

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