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Kindle format support to expand outward, inward

updated 01:05 pm EDT, Tue June 16, 2009

More Kindle format support

Plans are underway to spread the Kindle format, and open up access to the dedicated hardware, says Amazon's CEO. Speaking at a Wired conference, Jeff Bezos has explained that Kindle books should continue to sell for $10 as they go on sale through the iPhone plus "other mobile devices and other computing devices." A Kindle app is already available for the iPhone, though purchases must currently be made via the web.

Bezos also suggests that Kindles will gain support for more third-party formats, beyond unprotected MobiPocket files and generic types such as PDF or TXT. Kindles are primarily intended to read a proprietary format; Google recently announced plans to launch its own e-book sales however, which may have influenced Amazon's approach. In any circumstance the change could encourage adoption of the Kindle by people using competing readers.

by MacNN Staff



  1. danviento

    Joined: Dec 1969


    ...expand OUTWARD

    A bloated $10 price point for a digital book? Come on.

    Yes, it's cheaper than the hardcover books on new releases, but the whole point of digital media is that you have no materials/shipping fees so you can drastically reduce your price and sell in large volume.

    It sounds to me like $10 was a round number someone thought sounded good and could easily be figured into a revenue structure. Paperbacks are sold at at a $6-$8 price point (sometimes $9 with their "new and improved" paper size) and that model that includes the losses from shipping, storage, and too many printed copies.

    IMHO, Amazon has missed the bus when it comes to the whole point of digitizing media: shrink storage and reduce cost. Yes, they've got a decent device for viewing, but they missed half of the digital business model.

    If Amazon were truly bent on rapid adoption, they would look to the success of iTMS and the iPod. Then again, they've got the publishers to deal with in their pricing structure.

    If the publishers are the road block to lower prices, then it will probably take a few major authors with fans itching for that next book publishing straight to Amazon, instead of dealing with a publisher, to give Amazon the leverage it needs to lower digital book prices.

    Non-exclusivity publishing contracts, anyone?

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