updated 02:35 pm EDT, Mon June 8, 2009
iPhone 3 movie rentals
Apple at the WWDC event provided a variety of details surrounding the expanded capabilities of the iPhone 3.0 operating system, including direct movie purchases from the handset interface. While the current software requires users to obtain the content on iTunes before syncing the device, the update will enable rentals or purchases while on the go.
The announcement confirms an earlier leak which suggests the interface will include a new browser similar to the mobile Music Store. Screenshots indicated different sections will be provided for each genre, along with featured titles or music videos.
It is unclear if Apple and AT&T have negotiated to allow the downloads over the cellular network, as current restrictions prohibit individual 3G iTunes transfers to 10MB.