AAPL Stock: 111.6 ( -0.52 )

Printed from

iRex announces color display tech for e-book readers

updated 05:55 pm EDT, Wed June 3, 2009

iRex color displays

iRex has announced new developments in its color display technology that will likely be used in upcoming e-book readers. Current electrophoretic displays found in readers utilize additive color mixing and filters that can potentially deteriorate the reading quality. The iRex technology, however, uses subtractive color mixing that follows a similar process to physical printing and is claimed to offer three times the brightness of other color displays.

"The ultimate goal of an electronic paper display is to mimic the appearance of pigment on paper. This means more than just bright color, the reflection also  has to be diffuse," said Alex Henzen, the company's top display expert. "iRex's  subtractive color mixing technology will allow us to produce a wide range of colors in high resolution to deliver magazine-quality color to our e‐reader customers."

Amazon CEO Jezz Bezos recently claimed that a color Kindle is still multiple years away. "I've seen the color displays in the laboratory and I can assure you they're not ready for prime time," he said.

iRex claims the ultra-thin color displays will launch sometime in 2011.

by MacNN Staff




Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Polk Hinge Wireless headphones

Polk, a company well-established in the audio market, recently released a new set of headphones aimed at the lifestyle market. The Hin ...

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...


Most Commented