AAPL Stock: 118.3 ( + 0.49 )

Printed from

Android, iPhone much more likely to be used for web

updated 09:45 am EDT, Wed May 27, 2009

AdMob April 2009

The quality of web browsing on Android and iPhone devices has led both to be used online far more than other devices, according to fresh AdMob data. Although it has just 8 percent of the smartphone market, the iPhone now accounts for about 43 percent of the web ad traffic AdMob follows as of April. Android's presence online is also disproportionate as its 1 percent share of actual phones is met by 3 percent of mobile web use.

In contrast, phone platforms with historically poor web browsing experiences typically have far fewer web requests than their actual share. Symbian has the largest share of any at 52 percent (including non-Nokia devices) but represents only 36 percent of online requests and is helped mostly by countries like India, where Nokia smartphones are used almost exclusively. BlackBerries stand for about 17 percent of smartphones but only 9 percent of traffic, while Windows Mobile -- often considered the poorest in mobile web experiences -- has 12 percent unit share but only 5 percent of traffic.

Apple and Google share jumps even higher when addressing only full HTML websites rather than mobile-optimized pages, as sub-par browsers often discourage visiting the more complex sites. iPhones stand for 65 percent of this kind of traffic while Android, despite its small physical share, represents 9 percent. Other phones see far less traffic again with Symbian accounting for 7 percent of HTML requests, Windows Mobile representing 6 percent, and BlackBerries just 3 percent.

In the US and UK, both the iPhone and iPod touch continue to lead the number of web requests.

The difference doesn't necessarily mean HTML web traffic will be dominant but suggests to the researchers that users are gradually moving towards devices with better web access and are more likely to use the browser as a result.

by MacNN Staff



  1. luckyday

    Joined: Dec 1969



    I think this has something to do with the fact that people with blackberries have jobs where they sit at a desk with a computer.... whereas people with iphones have jobs where they stand at a counter with a coffee machine.

    Macnn just doesn't look the same on a coffee machine lcd.

  1. climacs

    Joined: Dec 1969


    don't you have

    anything better to do with your time, troll?

  1. testudo

    Joined: Dec 1969



    Who's the troll here? Me or luckyday. Someone needs to make a call on this.

    And is it startling that phones with an OS with a decent browser (no matter how limited in terms of support and screen size) are used more for browsing than phones with crappy browsers?

  1. luckyday

    Joined: Dec 1969



    We can have two trolls, no?

    Am I reading right? Does the graph show that windows mobile phones have a bigger percentage of world smartphone sales?

  1. midtoad

    Joined: Dec 1969


    WinMo barely ahead

    yes, WinMo powered phones have sold more than Apple phones. But given that WinMo has been around for what, ten years, and the Apple iPhone (& iPod Touch which uses the same OS) have been around for only two, I think it's amazing how far Apple has come in that short time. They're already got two-thirds of the WinMo percentage. Within a year, they should surpass that old, clunk WinMo OS.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented