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Apple brings in 2009 Back to School promotion [u]

updated 09:30 am EDT, Wed May 27, 2009

2009 Back to School deal

(Updated with new Apple document) Flouting earlier rumors, Apple has gone in a different direction with the terms of its 2009 Back to School promotion. At the center of the new offer is a rebate for an 8GB iPod touch, which is available with the purchase of an iMac, Mac Pro, MacBook, MacBook Pro or MacBook Air. Aside from college and university students, eligible parties include the staff of any public or private school, some homeschooling teachers, school board members, and the officers of PTA and PTO groups.

New this year is the eligibility of parents buying on behalf of children. The Touch rebate is now worth only $229 however, instead of the $299 made available in 2008. The rebate does continue to cover the cost of a Touch in full. Nowhere to be found is the rumored iPhone deal, which would have covered the cost of the hardware but not the accompanying carrier contract.

Beyond the free Touch, buyers receive up to $100 off an iMac or basic MacBook, or as much as $200 off a MacBook Pro or Air. The computer and iPod must be purchased at the same time, and before September 8th. Rebates must be claimed through an online submission form before October 8th.

Update: Newly-posted terms show that shoppers can opt for any iPod. Rebates vary according to the price of the player; while $229 can be expected for a Touch or a Classic, only $149 and $199 rebates are available for 8 and 16GB Nanos, respectively. Choosing a 4GB Shuffle returns only $79.

by MacNN Staff



  1. frijole

    Joined: Dec 1969


    pushing the platform

    I think not including the nano signals how much Apple is pushing the iPhone OS platform. Plus, how long can you have an iPod touch without wanting to upgrade to an iPhone?

  1. malax

    Joined: Dec 1969


    other iPods included

    This article is incorrect. Lots of other iPods are included in the deal even though you have to dig to learn this. Click through to the terms and conditions PDF and you'll find that any of the following are free with a qualifying Mac purchase:

    iPod touch $229
    iPod classic 120GB $229
    iPod nano 16GB $199
    iPod nano 8GB $149
    iPod shuffle 4GB $79

    (How dumb would you have to be to get a $79 shuffle instead?)

  1. Paul Huang

    Joined: Dec 1969


    more errors

    Beyond the free Touch, buyers receive up to $100 off an iMac or basic MacBook, or as much as $200 off a MacBook Pro or Air.

    * * * * *

    The cpomputers MUST be purchased at education prices, which is already discounted, so 'beyond the free touch, buyers receives upto...' statement is misleading. There are no additional discounts.

  1. testudo

    Joined: Dec 1969


    Re: pushing the platform.

    Of course they're pushing the platform. The appStore is where their future lies, and they want to get it into as many hands as possible.

    What this shows more, though, is that there are new macs or new ipods coming soon, so Apple is trying to clear inventory. But that's no different than past years (bear in mind new models are never part of the promotions).

    And how come Apple just can't give people $250 off their purchase instead? I would think that would be more helpful/wanted than a new iPod (like who doesn't already have one, if not more than one?)

  1. Paul Huang

    Joined: Dec 1969


    escape clause

    Rebate rejection is in the 25% range. This means added profit.

    Peeled off and didn't cut a hole in the box? Reject.

    Buy it from the Apple Store would eliminate the hassle, because they'd take care of all that on the spot and you don't have to mess with cutting out the UPC label.

    Why not give them $250 off? Eroding profit for one. Providing it to the general public would erode profit, too, even though education users are already getting a 10% cut.

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