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New iPhone in Best Buy system as "Project Charlie?"

updated 09:00 am EDT, Fri May 15, 2009

ATT Project Charlie Leak

Apple's next-generation iPhone may already be in Best Buy's inventory system under a codename, a view of the retailer's management system shows. A photo indicates three devices attributed to AT&T that show only as Charlie 1, 2 and 3, and all are given a "Project Charlie" description rather than the usual phone details. The entries are said by a source of Phone Arena's to likely be placeholders for the iPhone until Apple makes them public.

The codename lines up with Apple's project history; as the third-generation iPhone, the product would be "Charlie" using the phonetic alphabet. Three entries are also consistent with a lineup similar to Apple's existing strategy, where two capacities exist along with a second color option for one of those models.

Best Buy is one of the few third-party retailers allowed to stock iPhones beyond Apple and AT&T, with Walmart being the only other exception.

by MacNN Staff



  1. EternalGuest

    Joined: Dec 1969



    i love that apple is still able to keep things under such tight wraps preceding launches. i know it aggravates a lot of consumers and investors, but i think it adds a level of excitement other companies wish they had.

  1. testudo

    Joined: Dec 1969



    This is proof! Well, proof that the geniuses who run Best Buy is under the impression there will be a new iphone coming out sometime in the next 6-12 months.

    Or at least proof that whoever enters the information into the system is under this impression.

    Or at least proof that someone is coming out with a phone that works with ATT and they think it will come in three models.

    Actually it is just a meaningless bit of speculation and nothing more. But, hey, whatever gets your panties moist.

  1. ibugv4

    Joined: Dec 1969


    don't get your hopes up

    I worked at bestbuy in 2000, they still had Newton MessagePad 2000's in the inventory as "shipping soon."

    Don't buy this at all.

  1. joecab

    Joined: Dec 1969


    not to be critical but...

    Uh dude that was TEN years ago. Best Buy is probably not the same company they were back then, and we sure as h*** know Apple isn't.

  1. luckyday

    Joined: Dec 1969


    Who cares?

    We all know a new iphone is coming out in June. This leak tells us nothing more than we already know, and even does a crappy job at doing that.

  1. ejulien

    Joined: Dec 1969


    Could it be?

    Could Project Charlie (PC) be a Zune phone instead?

  1. carloblackmore

    Joined: Dec 1969


    Charlie = 3

    Charlie stands for the letter "C", which could mean the third version of something, which could correspond to iPhone 3.

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