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Apple execs detail plans to expand iPhone share

updated 05:55 pm EDT, Fri May 15, 2009

Apple pushes iPhone share

Apple executives have disclosed several strategies aimed at expanding the company's market share with the iPhone and Mac products. In comments made to Oppenheimer analysts, company officials noted the potential for significant growth of the Mac brand in international markets, which have shown a five-percent revenue growth in Europe while domestic shipments slid by eight percent.

To company considers the iPhone to be "still in its early days and could gain share by: providing more functionality; lowering prices; growing geographically; or segmenting the market with different models," wrote Yair Reiner, an Oppenheimer analyst.

Reiner confirmed that the comments originated with Apple's employees "[T]hey are not saying they will necessarily do all of these," the analyst told AppleInsider. "This is basically the menu of options."

A number of analysts have expected the company to introduce a lower-priced iPhone alongside the flagship device. Mark Abramsky of RBC suggests the new model could omit 3G and GPS functions, along with limit on data usage, but with a $100 price tag and a cheaper data plan.

"Apple said that one thing would be a constant: iPhone will remain a software centric device," Reiner noted. The company appeared to be "particularly excited" about prospects in China, a market that would clearly benefit from a lower entry price.

Many predict Apple will launch an updated iPhone or new models sometime in June or July. Although several reports suggest the announcement will occur during the WWDC keynote, Piper Jaffray analyst Gene Munster expects the company to hold a surprise media event sometime later.

by MacNN Staff




  1. LunarMoon

    Joined: Dec 1969


    make it international

    the first thing they should do if they want to get more share overseas is to make their products really international. Example: Mac OS X has a voice that can narrate stuff, but this voice just talks English. Voice recognition in other languages beyond English. Things like that.

  1. lklarson

    Joined: Dec 1969


    Want iPhone market share?

    Kick AT&T to the curb. My family has 5 phones over four years old, and we would do most anything (except go to AT&T) to get iPhones.

  1. AdamDZ

    Joined: Dec 1969


    Yup, AT&T is the problem

    Yup. It's the iPhone that is the issue, it's AT&T crappy coverage and poor customer service and monthly costs that are the problem. I haven't gotten an iPhone because of one single reason: AT&T.


  1. AdamDZ

    Joined: Dec 1969


    Damn, I meant "It's NOT..

    Damn, I meant "It's NOT the iPhone..."

  1. noreallyitsme

    Joined: Dec 1969


    You think

    AT&T is bad? Try Rogers in Canada on for size (SCAMS AND FLAMS)

  1. testudo

    Joined: Dec 1969



    They can't make more models of the iPhone. One without 3G or GPS. Or limiting data usage. Or anything else.

    As we found out by those saying it would doom apple to make an iPhone for Verizon, adding choice just confuses the customer!

    Oh, and glad to hear the iPhone will remain 'software centric'. Some were fearing they would insist on turning into hardware centric, with more buttons, ports, and antennas.

    As long as they do remember it is supposed to actually be a phone at some point in its existence.

  1. jpellino

    Joined: Dec 1969


    I'll bite at...

    iPhone with data functions via wifi only, no data plan needed.

  1. bierslayer

    Joined: Dec 1969



    The mandatory data line kills it for me. Make it optional and I'd buy it yesterday.

  1. revco

    Joined: Dec 1969



    Lower prices for non-US customers would help. With the new Macs earlier this year the US gets price cuts while rest of world gets prices rises. They're not going to win too many international friends with tactics like that.

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