Microsoft's Laptop Hunter ads were potentially made by a largely Mac-based marketing firm, a visit to Crispin Porter + Bogusky shows. In spite of producing ads showing creatives opting for less expensive PCs over Macs, the company contracted to produce the commercials is seen in photos using Macs near-exclusively, hinting strongly that most of the production was accomplished using various MacBooks and even some eMacs.
The apparent contradiction isn't entirely unexpected given the computer usage habits of the industry and the tendency for ad agencies to regularly serve multiple clients, but comes as Microsoft has tried to portray Macs as unnecessarily expensive in its own online and TV campaigns. Crispin Porter + Bogusky isn't Microsoft's only contracted agency but is the primary firm behind the $300 million push, which has also included the Jerry Seinfeld and Bill Gates spots. [viaWired]