updated 08:25 pm EDT, Thu April 30, 2009
SGN opens ad network
iPhone developer SGN (Social Gaming Network) has launched a cross-promotional network between itself and other iPhone developers. The first two companies to join the network are games developer Punch Entertainment and Smallmedium, publisher of eMees Avatar Creator. The network aspect involves in-game banner ads promoting products for network members, with direct-download support in the ad, and revenue sharing for all members. Consumers also get bonus points in the games they are playing for downloading games from the banner ads.
The cross-promotional platform is seen as a new way to reach consumers, with an opportunity for numerous developers to put their apps in front of potential customers. SGN's network sees over one million gamers per day across Facebook, MySpace and Bebo, with banner ads running in iPhone/iPod touch games like Agency Wars 550 and iBowl, allowing for numerous opportunities for developers to be seen outside of an iTunes App Store search.