updated 07:40 pm EDT, Thu April 30, 2009
Booyah funded by iFund
Developers Keith Lee, Brian Morrisroe and Sam Christiansen have received funding for their new start-up, Booyah, that will specialize in apps for the iPhone and iPod touch. The $4.5 million Series A financing is drawn from Kleiner Perkins Caufield & Byers' iFund. The trio of company founders draw previous experience from Blizzard Entertainment, Activision and Insomniac Games.
“We were immediately compelled by the promise of Booyah and the background of the founders,” said Matt Murphy of KPCB.The start-up is creating an application that combines experiences from massively multi-player online games and social media.
“Imagine that you could play life by pursuing and sharing your passions,” said Keith Lee, CEO. “Booyah motivates you and others through a mobile companion, everywhere you go. You become a part of an ever-expanding social experiment, inspiring you to challenge yourself and be better at your life."
Booyah will formally introduce its product sometime this spring.