updated 05:40 pm EDT, Thu April 23, 2009
Apple pulls Baby Shaker
Apple has publicly apologized for approving an iPhone app, "Baby Shaker," that was developed by a company called Sikalosoft, according to Yahoo. The game requires users to silence a crying infant, pictured on the screen, by violently shaking the iPhone until two red "X" marks appear over the baby's eyes. "See how long you can endure his or her adorable cries before you just have to find a way to quiet the baby down!," the description read.
Apple representative Natalie Kerris acknowledged that the game was "deeply offensive" and should have been rejected during the review process. "We sincerely apologize for this mistake," Kerris said.
Jennipher Dickens, founder of a national organization for Shaken Baby Syndrome prevention, contacted Apple after seeing the app on the review site Krapps. Dickens informed the company that, as a mother of a child who was violently shaken, she was horrified by the acceptance of the app. She is also the communications director for an organization that provides assistance for children with brain injuries.