updated 03:35 pm EDT, Wed April 22, 2009
Warner Bros HD trade-in
Warner Bros. has launched a new trade-in program that allows owners of high-definition movies on the now-defunct HD DVD format to trade them in for the same title on the surviving Blu-ray format. Known as Red2blu, the promo lets owners trade up to 25 HD DVD titles produced by Warner for the same title on Blu-ray. A $4.95 charge applies to each movie, as well as the associated shipping and handling costs of $6.95 for each Blu-ray title.
Warner Bros doesn't even require participants to send the HD DVD discs themselves and lets them send just the original cover art instead. Not all HD DVD titles are covered by the trade-in program, though, and it's restricted to US residents only.
The movie studio is largely credited with putting an end to Blu-ray after it ended HD DVD support in early 2008 and was one of the few companies to ship movies in both disc standards, which lets it make the newest offer. Other studios that committed themselves to HD DVD haven't necessarily re-released their movies in Blu-ray.