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Apple continues to deny netbook interest

updated 06:25 pm EDT, Wed April 22, 2009

Cook: No Apple netbook

There remains little or no interest at Apple in developing a netbook, the company's COO remarks. In response to a question from Barclay analyst Ben Reitzes, asked during the company's Q2 results call, Tim Cook has expressed disappointment with the current state of netbooks. "When I look at what is being sold in the netbook space today, I see cramped keyboards, terrible software, junky hardware, very small screens," says Cook. "And just not a consumer experience and not something that we would put the Mac brand on, quite frankly."

The statements appear to fly in the face of industry reports, which have strongly suggested that Apple is developing a netbook. Manufacturers such as Quanta and Foxconn are rumored to be competing for a production contract, while multiple sources claim that Apple has requested 10-inch touchscreens best suited to a netbook-like device. The popularity of Linux- and Windows- based systems would appear to make a Mac option a logical next step; Cook suggests, however, that the iPhone and iPod touch already serve in the role of a small Internet-capable product. If an opening for innovative hardware appears, Apple will jump in, Cook adds.

by MacNN Staff



  1. Paul Huang

    Joined: Dec 1969


    Of course

    Because it is not a 'netbook'. It's not even a 'book' at all.

  1. iREZ

    Joined: Dec 1969


    no worries...

    Been an Apple user for the last 8 years and I got tired of Apple's silly games so I got my Apple netbook for less than $350.

    For the curious it has a 32gb SSD, 2gb RAM, SD(HC) Slot for more storage, 9" screen (1024 x 600), webcam, bluetooth, etc..

    God bless the Hackintosh community, keep lagging Apple...I'm sure telling the people what they want instead of giving them what they want will do you well,

    and for the apologists...don't start with the whole "netbooks don't make money" argument, if they didn't they wouldn't be selling like they are, besides the same computer above with an applied Apple Tax™ will cost around $ can you NOT come up on that?

    Has anybody read how much the manufacturing costs for the new shuffles are opposed to how much they sell? (for those who love mac os x but can't wait on Apple for a netbook).

    Also, the new vostro series is selling brand new for $199 and comes in all black.

  1. WiseWeasel

    Joined: Dec 1969



    How about an X-Mac then? You know, something usable for gaming that DOESN'T cost >$1400... I just bought the first PC in my life because I wanted something good for gaming, and Mac Pros, even used, rarely fall below $2k. Ended up spending $550 to build myself a decent gaming rig with a nice case and respectable specs.

  1. drackmere

    Joined: Dec 1969


    Oh Please.......

    "netbooks don't make money" argument, if they didn't they wouldn't be selling like they are"

    That has to be the most idiotic logical argument I have heard in a long time, but hey, at least some of us actually like what Apple produces, so I suppose when you become CEO of Apple we can all look forward to a wonderful period of about a year before the company goes bankrupt.

  1. freudling

    Joined: Dec 1969


    Netbook or Tablet

    Just because Apple shows little interest in Netbooks, doesn't mean they are not working on a smaller device like, for instance, a tablet. A tablet or "Safari Pad" is totally different than what people think of when the word Netbook is uttered.

    I just wish people could get passed being locked into the concept of a Netbook. Hopefully Apple will release the Safari Pad, a giant iPod Touch. This is what many are actually expecting them to do, I just wish they asked the COO directly about the Safari Pad...

  1. eddd

    Joined: Dec 1969



    Apple has never been a "me too" company. If they can't carve out a unique niche in a market, or create an all-new market, they simply stay away. And if the margins aren't there for Apple to innovate and differentiate, they don't bother. Like it or not, it's working for them. Apple will never try to be all things to all people. They're extremely disciplined in that way.

    That said, Apple may have a small, relatively inexpensive device on the way, but it won't be marketed as a netbook. It will be something different than the rest, like a larger Touch. They won't call it a netbook, and will go to great lengths to avoid that moniker. It's the only way Apple plays the game.

  1. climacs

    Joined: Dec 1969


    no netbook

    no way should Apple try to compete with the netbook market, at least not by coming up with an Apple netbook.

    The netbook is your iPhone, it is your iPod Touch.

    You know, Apple begin to go astray in the previous decade when they listened to all the advice they got to allow clones and so on. Instead of jumping on the latest trend, Apple needs to maintain a tight product line targeted at specific users.

    Remember when Apple's desktop models were all over the place, resulting in confusing marketing? I'm talking Gil Amelio days. Apple is thriving in a down economy, they are obviously doing something right.

  1. climacs

    Joined: Dec 1969


    Cook gets it

    The vast majority of market pros just don't 'get' Apple. The meltdown in the financial sector was a result of Wall Street pressure for every bank to do what every other financial institution was doing. Which, at the time, was giving out toxic mortgages to anybody with a pulse and not worrying about whether they would be paid back.

    Thank goodness Apple resists the demands of Wall Street to follow Dell and HP like lemmings over the cliff.

  1. spyinthesky1



    Losing the plot

    Some people really do write some inane rubbish at times. Apple has been as successful as it is precisely because it has products that people want. It produced easy to use computers, it produced a more reliable operating system, it produced a logical and inclusive MP3 player, it produced an easy to use phone want more? Oh and note making lots but making little money from them isn't the standard I used there. Of course there are other things that we all wish it did produce but hasn't, but that does not invalidate any of the above.
    Now netbooks. Apple will downplay (and quite rightly) netbooks until it produces something in that category that will do the job easier and better. It wants to separate what it produces from what others do, so please stop arguing that it isn't interested in the sector, it patently is, but it wants to make a good product and one that makes money long after the initial netbook surge dies and thin margins dry up altogether. Dell should be a warning to everyone.

  1. greenG4

    Joined: Dec 1969



    "When I look at what is being sold in the netbook space today, I see cramped keyboards, terrible software, junky hardware, very small screens," says Cook. "And just not a consumer experience and not something that we would put the Mac brand on, quite frankly."

    And where does he deny an Apple netbook in that statement??

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