Apple retail growth inches ahead to $1.47 billion
updated 05:35 pm EDT, Wed April 22, 2009
Apple Q2 retail growth
Apple's retail growth in the second fiscal quarter for 2009 was marginal but significant, CFO Peter Oppenheimer has revealed. The worldwide retail chain produced $1.47 billion in revenue, a slight increase from $1.45 billion a year ago. Approximately 438,000 Macs were sold through the chain, of which half are said to sold to first-time Mac owners; the company only opened one new store during the period however, and average revenue per store was just $5.9 million, a significant fall from $7.1 million in Q2 2008.
The mixed results are thought to be attributable to the global recession, which continues to discourage people from spending on luxuries such as smartphones, media players and high-end computers. Demand may remain modest running into next year, as reflected by Apple's decision to open no more than 25 stores during FY09. Half of these are scheduled to appear outside of the US, in cities such as Ottawa, Canada and Brighton, England.
Mac Enthusiast
Joined: Mar 1999
Numbers don't add up?
This data doesn't really seem to make sense... If revenue per store is down significantly and the number of stores is basically flat (increase of only 1) then how are revenues up at all? Is one revenue and the other profit?