updated 01:30 pm EDT, Mon April 20, 2009
UK iPhone sales sluggish
Sales of the iPhone are faring poorly at third-party UK vendor Carphone Warehouse, writes The Telegraph. The official carrier for the UK, O2, recently enacted new discounts, in which an 8GB iPhone is free with a £35 monthly subscription, and a 16GB model is free with a £45-per-month plan. Either option also requires agreeing to a two-year contract, however, rather than a standard 18-month period.
The extended contract is said to be one of the major obstacles to adoption, as an initial £100 in savings may be outweighed by the minimum £210 demanded for an added six months of service. An anonymous source at Carphone Warehouse meanwhile notes that a number of people are holding out with the expectation of new hardware. "The price cut has made no difference to the number of iPhones sold," says the source. "No one is buying the phone because everyone believes Apple will launch a new handset this summer."