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Apple unsheaths four new Get a Mac ads

updated 09:10 am EDT, Mon April 20, 2009

Four new Get a Mac ads


After a period of relative quiet in the area, Apple has debuted four new Get a Mac ads, claiming the superiority of Macs over PCs. In the first, "Biohazard Suit," PC is dressed in protective garb because of a "major new PC virus" circulating the Internet. As many as 20,000 new viruses or pieces of malware appear for PCs each day, the ad alleges. The first Mac botnet recently became active.

The second ad, "Legal Copy," makes the contention that any PC marketed as easy to use is still going to be inherently more complicated than a Mac, due to issues such as maintenance and a need for anti-virus software. "Stacks" suggests that PCs lack anything as convenient as the face recognition in iPhoto '09, while "Time Traveler" makes the more serious accusation that Microsoft and numerous PC builders will never fix stability problems.


by MacNN Staff

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 advertising, Apple

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  1. climacs

    Fresh-Faced Recruit

    Joined: Sep 2001

    -7
    04/20, 09:30am | report spam | (2 replies) Reply |

    20,000 new viruses

    EVERY DAY? Really? Over 800 each hour, every hour? 13 per minute? One every five seconds, 24/7?

    Who the h*** is saying that?

  1. nat

    Junior Member

    Joined: Mar 2002

    +8
    04/20, 10:34am | report spam | Reply |

    ...

    "In fact, thanks to the cybersecurity industry's efforts, Conficker has already shrunken significantly since its peak in January, when it infected more than 10 million computers, by F-Secure's count. Given that it's currently only a fraction of that size and not yet doing any real harm, F-Secure research Patrik Runald argues that the media should be focusing on the other 20,000 new strains of malicious software that appear every day, most of which are more active than Conficker."

  1. nat

    Junior Member

    Joined: Mar 2002

    +6
    04/20, 10:36am | report spam | Reply |

    ...

    http://news.bbc.co.uk/2/hi/technology/7797280.stm

    Comment buried. Show
  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    -11
    04/20, 11:24am | report spam | (2 replies) Reply |

    Re: 20000 viruses

    Its not viruses, its mostly malware.

  1. nat

    Junior Member

    Joined: Mar 2002

    +8
    04/20, 11:32am | report spam | Reply |

    but

    "Malware includes computer viruses, worms, trojan horses, most rootkits, spyware, dishonest adware, crimeware and other malicious and unwanted software. In law, malware is sometimes known as a computer contaminant, for instance in the legal codes of several U. S. states, including California and West Virginia."

    hey, this was clearly not approved by testudo first so it can't be valid.

  1. climacs

    Fresh-Faced Recruit

    Joined: Sep 2001

    +4
    04/20, 11:58am | report spam | Reply |

    not saying it's not true

    just saying the number seems awfully high when you think about what "20,000 per day" means.

    one should always scrutinize statistics when they are used in support of an argument, instead of mindlessly accepting them.

    If it truly is as high as 20,000 a day, OK then. It just seems awfully big. Are they counting every little half-assed hack by some script kiddie?

  1. nat

    Junior Member

    Joined: Mar 2002

    +4
    04/20, 12:03pm | report spam | Reply |

    agreed

    that's why i looked it up. can't help with what they're counting.

  1. Kees

    Fresh-Faced Recruit

    Joined: Sep 2001

    +1
    04/20, 01:01pm | report spam | Reply |

    bean counter

    don't like these too much.
    They should run the bean counter one some more in light of MS's renewed efforts.
    (yes, yes, criticizing someone else's ad campaign in your own big expensive one is a little hypocritical, I still like that one regardless)

  1. Constable Odo

    Fresh-Faced Recruit

    Joined: Aug 2007

    +2
    04/20, 01:39pm | report spam | (1 reply) Reply |

    Bean counter is

    definitely one of my favorites. I get many chuckles from that. Microsoft threw away a lot of money on Seinfeld and still didn't fix Vista. Now Vista isn't mentioned at all. Silence is golden.

  1. DeezNutts

    Fresh-Faced Recruit

    Joined: Apr 2008

    +4
    04/20, 04:10pm | report spam | Reply |

    Perception


    It does not matter how many viruses, or how much malware is really released. 20,000 or just one new one per day. It does not matter if Conficker is doing damage or just sitting there dormant and doing nothing.

    The 'perception' among most people is that viruses and spyware are a big problem on windows.

    How big of a problem is really user centric (some people get infected with all sorts of c*** while others compute for years with none).

    In the end though, it is the perception that matters. People perceive Windows to be a wasteland of bad S*** and it would take years of near zero problems before that attitude is going to change.

    Apple's ads are spot on and they are being smart to exploit this.

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