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YouTube set to offer premium, full-length content

updated 06:40 pm EDT, Thu April 16, 2009

YouTube premium content

The video-sharing site YouTube is expected to announce new content, including premium shows and additional full-length videos or movies, according to the Wall Street Journal. People familiar to the matter suggest the company is attempting to showcase its expanding library of full-length videos, without losing the focus on shorter clips submitted by the general public.

Unnamed sources recently indicated that YouTube is in discussions with Sony Pictures to carry full movies. The site is allegedly negotiating a license to play the movies, although it is unclear if the content would be ad-sponsored or purchased by the viewer.

The company has previously offered free downloads from several providers. A program announced in February will experiment with allowing companies to put a price on permanent copies. Video owners would have a choice over the specific type of license, from private-only terms to Creative Commons rights for modification and sharing.

by MacNN Staff



  1. dagamer34

    Joined: Dec 1969



    Too bad YouTube uses Flash and Flash SUCKS. Heck, even a PS3, a Bluray player with a GPU powerful enough to handle 35-40Mbit video streams cowers because Flash is CPU ONLY. It's pathetic.

    The sooner Google decides that the HTML5 video tag is the future of displaying online video content, the sooner we can get out of the dark ages of Internet video.

  1. jsjphoto

    Joined: Dec 1969


    Re: Flash

    the HTML5 spec is two years old and they still can't agree on a audio/video codec. Don't hold your breath for that video tag.

  1. testudo

    Joined: Dec 1969


    Re: Flash

    All the video tag is going to do is define an area is a video. You could do that years ago. They could switch everything over to Mpeg4 video tomorrow if they so desired. But they don't, probably because there's a reason they do Flash.

    And if you think premium content is going to be put on in some non-DRM'd way, you're nuts.

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