updated 08:25 am EDT, Thu April 9, 2009
LG Sells 2m Cookie Phones
LG touched a milestone today by revealing that it has sold 2 million of its Cookie touchscreen phones in the 5 months since the phone launched last October. The majority, or 1.2 million of these, were sold in Europe; 600,000 of these were sold in most of Asia and South America. LG also trumpets that the Cookie is the best-selling phone in Korea and has sold 100,000 of the handset in its home country, with as many as 4,500 trading hands in a single day.
While the number is small relative to LG's total mix of touchscreen devices, the company touts it as evidence full touchscreen devices are effective at the low end and can continue to sell well in spite of the current economic crash. The phone omits 3G in most areas and also goes without GPS and Wi-Fi, pushing down the cost of the phone versus rivals like the iPhone 3G.
Touchscreen phones are becoming increasingly crucial for LG. It registered 1 million pre-orders of the high-end KM900 Arena alone before it went on sale last month and has focused its 2009 lineup on three touchscreen devices, with others like a Viewty sequel also reported as in the works. The company expects to sell at least 10 million Cookies and hopes to do so by expanding the number of countries carrying the phone from 40 to 60.