updated 03:40 pm EDT, Mon March 30, 2009
Macworld gets new schedule
IDG World Expo has announced that the upcoming Macworld Expo 2010 is scheduled to take place February 9th through the 13th at the Moscone Center in San Francisco, marking a shift from the historical early-January timing. The company also chose to adjust the schedule to include Saturday, a move that could remove scheduling conflicts for the group of potential attendees that are busy working Monday through Friday.
"As we began the planning process, attendees and exhibitors made it clear that February in San Francisco was the time and location that worked best, so we listened," said IDG CEO Mary Dolaher.
The adjustments could also serve to eliminate overlap with other industry events, including CES. For 2009, IDG held the Macworld Expo from January 5th through the 9th, while CES ran from January 8th to the 11th. If an exhibitor sells a product that fits into both segments, simultaneous presence at both events requires two groups of staff members and support equipment.
Many companies have decided to either reduce their presence at trade shows, or omit the events altogether. Even Apple will not attend the 2010 Macworld Expo, although rumors suggested the company was considering attending CES instead. The CEA outlined plans for an Apple-centric area that will be part of the 2010 CES, while the iLounge area for iPod- and iPhone-related companies was booked in just three days. The organizers have dedicated more floorspace to avoid a waiting list.
"Moving Macworld Expo from the awkward post-New Year dates makes tons of sense," said Adam Engst of TidBITS. "Travel and lodging costs will likely be lower for developers and attendees alike, and developers will not have to push as hard during the holiday season to finalize code and prepare booths."