updated 10:05 am EDT, Fri March 27, 2009
Apple lifts iPhone limits
Reiterating facts from circulating reports, Apple has confirmed that shoppers can now pick up an unlimited number of contract-free iPhones from Apple Stores. The shift in policy mirrors one announced by AT&T, except that the carrier limits purchases to one contract-free phone per existing subscriber. Both Apple and AT&T prices are set at $599 for an 8GB phone, and $699 for 16GB. A two-year contract reduces costs to $199 and $299.
It is believed that Apple may be attempting to clear out inventory in advance of one or more new phones; shifts in pricing have previously foreshadowed new Apple hardware. An announcement of new products is expected at WWDC in San Francisco, which in past years has been used as a launch point for earlier iPhones. It is uncertain if Apple and AT&T will carry forward contract-free options to a future device.