updated 12:15 pm EDT, Thu March 26, 2009
UK iPhoners take to web
New analysis indicates that iPhone owners are using the data functions of their phone far more than other people in the UK, Reuters notes. Figures from comScore suggest that over 90 percent of British iPhone users are making use of "mobile media," defined as including aspects like websites, e-mail, social networking and games. Some 79.7 percent of iPhone users are said to have regularly accessed news and information in a quarter ending with January, as compared to 48 percent of other smartphone users, and 19.8 percent of general cellphone owners.
75.4 percent of iPhone users read e-mail, versus 35.4 percent of smartphone owners and 13.1 percent of regular cellphone owners. For music, these figures come out to 66, 40.5 and 22.6 percent, respectively. The e-mail figure is said to be more remarkable however, since in spite of complaints about the iPhone's touchscreen keyboard, its usage is substantially higher than with many phones that use physical keys.
iPhone owners remain a distinct minority in the UK, with sales having only recently cracked the 1 million mark. The device was first launched in late 2007, and has struggled to compete against products from more established smartphone makers such as Nokia. The heavy data use may in fact stem from being required to pay for unlimited plans, says comScore analyst Alistair Hill.