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Cisco to buy Pure Digital for $590m

updated 09:40 am EDT, Thu March 19, 2009

Cisco Buys Pure Digital

Cisco on Thursday said it would buy Pure Digital for $590 million in stock. The deal puts the camera maker into the same Consumer Business division as Linksys and gives the larger company control over Pure's lineup, which includes the Flip Mino HD and other Flip devices. Cisco describes the buyout as a way of branching into "visual networking" and that it will "quickly expand" the Flip line as a result.

The news confirms a late rumor and is likely spurred by Cisco's desire to encourage heavy bandwidth use for its networking equipment, including Linksys' routers. Support for HD video at Vimeo and YouTube is widely thought to encourage the proliferation of pocket HD camcorders like the Flip Mino HD.

by MacNN Staff



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