updated 12:50 pm EDT, Tue March 17, 2009
Genius trademark bloats
Apple has applied to extend the coverage of its Genius logo trademark, filings from the US Patent and Trademark Office show. The trademark was originally sought after in 2007, but only in reference to the Genius Bar found in Apple Stores and other related services. An updated trademark would also cover Genius playlists and sidebars, currently used for video and music in iTunes.
Notable is that under the International Classes the application targets, Apple would also gain trademarks for categories such as games, news and books. The company could theoretically use Genius technology to recommend items such as websites or App Store downloads, but as with many such trademarks, the categories are intended to broad without necessarily indicating future products. The updated logo trademark incorporates the atom-shaped symbol, as well as its purple and gray colors.