AAPL Stock: 118.3 ( + 0.49 )

Printed from

Live coverage of Apple's iPhone 3.0 event [U]

updated 02:45 pm EDT, Tue March 17, 2009

Apple iPhone 3 Event Live

MacNN and Electronista provided real-time coverage of Apple's preview today of iPhone 3.0, the next major release of its mobile operating system, as well as an updated version of the iPhone SDK to match. Click through to the extended area to see news as it appeared in reverse chronological order, including the Q&A session after the presentation. All times were Eastern.

2:48 -- Still have to check for kid-friendly content (where appropriate). Q&A ends.

2:47 -- Can't use P2P streaming in the built-in iPod app, but other apps could theoretically access others' iPod libraries. Phil Schiller dismisses concerns about app submission process and says the company has improved the turnaround time for getting apps approved. Numbers speak for themselves, he says.

2:43 -- Can the iPod touch get stereo Bluetooth? Some of that functionality can be unlocked, Joswiak says. [the 2G iPod touch is believed to possibly have this hardware onboard, just not enabled]

2:42 -- Is Apple addressing problems with OS lag and load times? Addressing it in a number of ways, according to Forstall.

2:40 -- No new hardware to announce today [rather obvious given the presentation is over -- ed.].

2:39 -- P2P iPhones can stream files, but not necessarily trade them (a la Zune). Tethering is supported in iPhone 3.0, but Apple has to work with carriers to see if/when they will support it.

2:37 -- Will P2P support other devices? No, just for iPhones and iPod touch. Bluetooth and Dock Connector for third-party gear.

2:35 -- "Is Flash coming at all?" No announcements about Flash today [note: "today"]. Very easy workarounds this, such as the YouTube app or direct HTTP streaming in iPhone 3.0.

2:33 -- "Why did it take so long to get copy-and-paste?" Tough to navigate security issues [cross-app portability] and still have a simple UI.

2:28 -- Developer beta available today, final in summer. [likely in time with new iPhone -- ed.] Free to all iPhone 3G users; original iPhone users can load it too, though stereo Bluetooth isn't an option due to hardware support. iPod touch owners can pay $9.95 to upgrade when it ships. Formal event ends, Q&A begins.

2:26 -- More languages, new keyboard to support them. YouTube now uses your account to let you favorite videos or check your subscriptions.

2:24 -- Notes sync coming through iTunes. Shake to shuffle music. Wi-Fi auto-login for hotspots. Stereo Bluetooth (A2DP) for wireless headphones and speakers. Anti-phishing in Safari, which also remembers login credentials. Parental controls can also filter videos and App Store purchases.

2:21 -- Calendar app now lets you use CalDAV and open .ics files to import calendar info. Stocks mini-app can show you news stories related to stocks. Search now appearing in all apps, such as Mail: you can search all metadata outside of the body itself. Can even search the server if allowed and the info isn't on the iPhone. Search the iPod for tracks or Notes for an earlier entry. Spotlight coming to iPhone in OS-wide form, too: flick left at the home screen to bring up a search for all data on the phone. Find specific apps and content.

2:16 -- MMS support lets you send audio and other files; even possible to send a location over MMS. Voice memos let you record audio clips either from the built-in mic or an external unit.

2:13 -- Landscape mode in all key apps. Mail, Notes, SMS and others now let you use the wide view, including the larger keyboard.

2:11 -- Multi-photo e-mail: an action button in the photos app lets you tap multiple photos to attach, rather than just select one. This and other features are implemented into Cocoa Touch and easy for devs to access.

2:09 -- Copy-and-paste works across all apps, including the web. Shaking the phone lets you either undo a paste or cancel an action. Using Wiki Mobile as an example of this working in a third-party app.

2:07 -- Back to the iPhone features: over 100 new things for end-users, including copy-and-paste text. Double-tap a word to bring up an option to cut/copy/paste just that word, or double-tap an empty space to bring up a selection tool that has "borders" for selecting the relevant text and then performing the needed action.

2:02 -- Smule (Ocarina) presents. The company's new Leaf Trombone game has a World Stage feature that lets users learn new instruments. Multiplayer allows for "duets."

1:58 -- Second ngmoco game: LiveFire. A 1st-person shooter that lets users play multiplayer. Push notification lets you invite a friend to join in. Gamers can buy new weapons.

1:53 -- ngmoco (Rolando, Topple) is up. Sees "social play" as key to the next round of iPhone games. A new game, Touch Pets, can notify users about being invited to "play dates" with other users' dogs. Effectively, a social network. Also supports add-on content packs, such as toys for the pets.

1:49 -- LifeScan up on stage to talk about a diabetes management app. A diabetes reader can now send information directly to the iPhone using either Bluetooth or USB (i.e. the Dock Connector). Users can make notes, store readings, and plan meals; the software also calculates glucose and insulin levels (including in graph form) and can even notify both other affected individuals as well as friends or family.

1:43 -- ESPN is readying an ESPN Alerts app that would notify users of updated sports scores. Also streams using the newer video API, which is more aware of whether it's on 3G or Wi-Fi. Calls on ESPN's iPhone-optimized page to bring up more info.

1:39 -- Oracle talks about improving some of its existing five apps with the new iPhone SDK, such as live stock alerts. In a mobile sales app, users can e-mail companies running low on stock without having to exit the software.

1:36 -- EA demoing The Sims 3.0 on stage, including the ability to buy objects in-game. It can also play the owner's iPod music in the background.

1:33 -- A new version of Meebo's app demonstrated on stage; Forstall returns.

1:30 -- Apps now have an "e-mail sheet" so the user can e-mail something without having to quit. Devs can now access the iPod music library and proximity sensors. Music and video streams over HTTP, so it works through firewalls. VoIP is built-in as an API. Meebo has a native iPhone app that can use push notification already.

1:26 -- Push notification is finally coming. Had to completely rearchitect the server for the feature. True background apps are still technically bad for the customer as they kill standby time (by as much as 80%). By contrast, an IM app on push notification only reduces standby at about 23 percent.

1:23 -- Google Maps now has a public API: you can now put Maps in another app with many of the same controls. CoreLocation can now be used for turn-by-turn GPS, though devs must use their own maps for this due to licensing issues.

1:20 -- Peer-to-peer network support: iPhones (and iPod touch) can now find each other on the local Wi-Fi network without special code. Bluetooth will also find other devices without necessarily having to pair up. iPhone OS can also talk directly to accessories, such as adjusting the FM tuner on a transmitter, modifying EQ settings, or pulling data from a medical device.

1:15 -- Providing those features to developers today. For example, a game with 10 built-in levels can have an option to pay for additional levels within the app itself. A city guide could have a generic framework and let users download separate packs depending on where they live or where they travel. Only paid apps can do this, however (presumably to prevent scams) and the 70/30 rate applies.

1:12 -- 1,000 new APIs in the iPhone 3.0 SDK. Developers are requesting that they can use new business models like subscriptions, allow new content within apps, and to get more pricing levels.

1:09 -- Scott Forstall takes the stage. iPhone 3.0 is a "major" update to the OS. First talking about what's here for developers.

1:06 -- Successes: Gameloft sold over 2 million copies of Spartan in just a few months. Steve Demeter's Trism is also cited as an example of independent success.

1:04 -- Over 30 million devices running iPhone OS have been sold if including original iPhones and the iPod touch. Over 800K downloads of the iPhone SDK since available last year; more than 50,000 companies and individuals signed up, 60 percent of which have never written a mobile app until the iPhone.

1:02 -- Greg Joswiak on stage; describes how iPhones are in 80 countries now versus just a few a year ago. "Blew away" the earlier goal of 10m iPhones in 2008 by selling 13.7m.

12:49 -- People are taking their seats. There was reportedly a fire alarm on the Apple campus, though this was clearly nothing serious.

by MacNN Staff




    Joined: Dec 1969



    Is this page supposed to live update? I don't see any other link?

  1. Jeronimo2000

    Joined: Dec 1969



    Same old lame MacNN performance. Go check out, they've got pictures too. Boy, this site is going down the drain...

    Comment buried. Show
  1. testudo

    Joined: Dec 1969



    How come they didn't remark about the brilliance and success of iFart?

    Comment buried. Show
  1. testudo

    Joined: Dec 1969



    How come they didn't remark about the brilliance and success of iFart?

    Comment buried. Show
  1. testudo

    Joined: Dec 1969



    How come they didn't remark about the brilliance and success of iFart?

    Comment buried. Show
  1. testudo

    Joined: Dec 1969



    How the h*** did that get posted 3 times?

    And I wonder what exciting new feature for v3.0 will finally make its appearance in 4.0.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented