updated 09:45 am EDT, Thu March 12, 2009
CBS NCAA app for iPhone
CBS is taking a different approach to streaming NCAA March Madness games on the iPhone versus the web, a new App Store release reveals. While users can stream all of the games for free from the CBS Sports website -- at the expense of advertising -- the network's NCAA app for the iPhone and iPod touch costs $5. Users do however gain similar access, with live video and audio content.
The app is also capable of displaying statistics and real-time scores over top of video, as well as separate previews and bracket listings. Streaming is optimized only for Wi-Fi access however, limiting the utility of the app for iPhone owners. Completed Final Four games can be downloaded a day later from iTunes for $1.99 each.