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LG Arena draws 1 million pre-orders

updated 09:05 am EST, Thu March 5, 2009

LG Arena 1m Pre-orders

LG on Thursday revealed that it has already obtained 1 million pre-orders for the KM900 Arena, its new full-touch flagship. The tally comes less than a month after the Arena was introduced at Mobile World Congress in February and is enough to have prompted LG to increase the number of countries slated for the European launch this month. The Korean company acknowledges that the pre-orders are worldwide but hasn't broken them down by country or region.

Reaching the symbolic milestone has given the cellphone designer confidence that it should achieve record sales. The company's previous best-seller, the conventional but music-oriented Chocolate, managed 500,000 advance purchases and ultimately sold approximately 20 million examples before it was replaced. LG's highest-profile touchscreen phone to date, the Viewty, cracked the 10 million unit mark without the advantage of early demand.

The scale of the pre-orders and anticipated sales gives LG an edge in likely market share for touchscreen phones and reflects its relative scale. Although Apple is often cited as one of the most popular makers of touchscreen phones, its total share amounted to 1.1 percent of the world market at the end of 2008. LG in turn netted 8.3 percent of the market helped both by its much wider international reach as well as its combination of both multiple touchscreen models as well as conventional phones.

The Arena has a handful of technical advantages over the current-generation iPhone, including a 5-megapixel camera, a higher-resolution 800x480 display and a microSDHC card slot. [via Telecoms Korea]

by MacNN Staff



  1. chas_m




    Saying you have one million pre-orders is no reflection of consumer demand or desire whatsoever. These are reseller orders.

    The product might be a hit, or might not. This story is essentially meaningless, particularly in light of the fact that almost any model of phone can sell a million copies.

  1. IxOsX

    Joined: Dec 1969


    Is this one more ...

    This LG reminds me of that cheap Chinese products trying to copy some other devices... :-)

  1. mytdave

    Joined: Dec 1969


    not meaningless

    The article is not meaningless, but it's also not earth shattering. There is no hidden meaning, LG just has 1 million pre-orders, period. Basic fact, means nothing other than they have pre-orders.

    The only thing here that would be significant in relation to the iPhone is that this LG model has a better screen and a better camera (and a media card slot - for the life of me I can't figure out why Apple hates media cards... the rest of the entire world has figured out that they're great, so get on board already).

    There is a chance this phone might actually be better than the iPhone, I'll just reserve my judgement until I can actually get my hands on one and try it out.

  1. WiseWeasel

    Joined: Dec 1969



    Too bad they selected Windows Mobile as their OS. You can put lipstick on a pig, but it'll still be a pig.

  1. slider

    Joined: Dec 1969


    Again and Again

    I'm just blown away by what Apple has done to the cell phone market. The really amazing thing is that so far - two and a half years later - the iPhone is still the benchmark. The only phone I've seen that looks to have really tried to build something - albeit still following the iPhone - is the Palm pre. I've not been impressed by anything coming out of Palm for years, so the forethought put into the pre was surprising. This LG - granted it has a few things the iPhone does not - is just another iPhone wanna-be. I'm really curious about what will happen to these other if/when the iPhone becomes available on other US networks. Granted RIM will continue to perform well - it seems RIM users can be as excited about a product as Apple users can be - and it has a strong base of long-time users, I think the pre offers something different, we'll see if Palm makes it or if they trip up on the last leg. But these others, it'll be pricing that drives the failure or success of these. That or M$ suddenly does something amazing with Windows Mobile......... so pricing then.

    But again, what we really have here is choice. Eventually this will be a choice of just phones, not having to choice a network to get a particular phone, and when that happens it'll further push competition and innovation in mobile phone technology not to mention pricing. In the end it's all good.

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