AAPL Stock: 118.88 ( + 1.13 )

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Kaufman downgrades AAPL on iMac, economy

updated 05:05 pm EST, Tue February 24, 2009

Kaufman AAPL downgrade

Apple may do worse than previously expected in the financial quarter ending with March, according to Kaufman Bros'. Shaw Wu. The analyst comments that while Apple was recently able to return to the $100 price point with its shares, it has since slipped again, in what Wu attributes to a general market sell-off, and overall worries about Apple's growth potential in the context of a global recession. Worsening matters is Apple's signature iMac desktop, which supply chain checks are said to show is not selling well.

This is believed to be because of a drawdown in inventory, as well as buyers waiting for an expected hardware upgrade. Kaufman predictions for total Mac shipments in the March quarter are being reduced from 2.4 million to 2.2, in turn contributing to lowered revenue expectations of $7.7 billion instead of $7.8 billion. The firm's EPS forecast remains at $1.06, though Wu notes that both figures are below consensus values of $8 billion and $1.08, respectively.

iPod estimates are holding at 9.8 million however, while iPhone figures are being pushed from 3 million to 3.2. A truly positive quarter is believed to be dependent on Apple resuscitating the iMac, but Kaufman is said to be keeping to the view that a refresh could happen as late as June.

In the long term, FY09 predictions have been dropped from $35.2 to $34.8 billion in revenue, with a consistent $5.20 in EPS. FY10 EPS is also unchanged at $6.45, but revenue is forecast to be $41.3 billion instead of $42.2. The price target for shares is $120.

by MacNN Staff




  1. testudo

    Joined: Dec 1969



    didn't he hear. The fed chief says the recession will end this year. So you know it must be true...

  1. lkrupp

    Joined: Dec 1969



    So, basically, these guys snoop around for rumors and rumors of rumors, count boxes in warehouses, add a little personal opinion, and voila, you have a professional analysis. I wanna get me one of these jobs.

    Comment buried. Show
  1. Guest

    Joined: Dec 1969


    Apple shares down

    Apple shares down because the whole market was down. The whole market was down because Obama was speaking on how HE will "save" us. If we can just get him to shut up! Then Apple's shares won't be so vulnerable! : ) And the free market can get back to correcting itself!

  1. Guest

    Joined: Dec 1969


    Serves Them Right...

    If Apple actually updated their desktops on a regular basis, maybe they'd sell more.

    When's the last time the Mac Pro was updated? January 2008? (413 days ago) How about the Mac Mini? August 2007.2007!!!!!(567 days ago!). How about the iMac??? April 2008 (302 days ago).

    THAT's why they're not selling well, Apple. STOP putting all your eggs in the iPod, iPhone basket and UPDATE YOUR DESKTOPS REGULARLY.

    Comment buried. Show
  1. Guest

    Joined: Dec 1969


    How about this?...

    F*CK Apple. There's your answer. Like it?

  1. Guest

    Joined: Dec 1969


    Agree: serves them right!

    Apple is lucky that anyone is buying any desktop models. What do you expect by charging premium prices for last generation's technology? Stupid a$$h0les. I'm one who gave up waiting on them to refresh the iMac line, and instead went and built a sweet PC from NewEgg. But it really peeves me off, for now I don't have iLife anymore for the kids. But, we get over it. Who does Apple think they are by not refreshing their product pipeline? Idiots!!!

  1. hexor

    Joined: Dec 1969



    And how often is Wu correct?

    Comment buried. Show
  1. Guest

    Joined: Dec 1969


    If I could....

    I would take another bite out of the apple and regurgitate and make the fanboys eat it. FCK APPLE and their butt tight marketing skills...

    I replaced them ahead of time with a PC myself after many years of use, those F

    Let's all kick the dog together! Hackint0sh and Linux, welcome to the new computer age... F*CK Apple.

  1. Guest

    Joined: Dec 1969


    Agree re Serves Them Rite

    I absolutely agree that Apple deserves to have its stock downgraded. Apple has shown a consistent knack for neglecting its entire desktop line, with the Mini receiving the worst possible treatment, and the Mac Pro coming in at a close 'second to last'.
    I couldn't BELIEVE the Mini hasn't been updated since August of 2007. That is just wrong. And, sure enough, a quick check of Apple's online store shows that they want $599.00 for a Mini with NO DVD burner and GMA950 graphics. It's laughable.

    If Apple knows what's good for them, they will update the Mini SOON, with better specs AND a lower price point.
    If they don't, that just proves whoever is making the pricing decisions over @ Apple is living in a fantasy land.

  1. cwsmith

    Joined: Dec 1969


    re: guest

    Moderators, guest comments have gotten completely out of control. The trolls have stormed the castle.

    Please consider disabling the guest comment feature.

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