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iPod touch outpacing iPhone in Wi-Fi Internet access

updated 10:40 am EST, Thu February 12, 2009

iPod touch Wi-Fi trends

The iPod touch is becoming increasingly important next to the iPhone, at least in terms of mobile Wi-Fi access, according to AdMob. The advertising firm claims that access from the Touch grew faster than that from the iPhone in January, and now represents 40 percent of Wi-Fi requests from Apple handhelds. As recently as September, when the second-generation Touch was launched, usage was just 20 percent.

The Touch accounted for 12.3 percent of Wi-Fi requests in the US during January, though just 10 percent of requests in western Europe, and 7.4 percent worldwide. Its high online presence is likely attributable to an unexpectedly large number of iPod sales in the last quarter, over 22.7 million when incorporating the Classic, Nano and Shuffle as well. Free Touches were also given away as part of a back-to-school promotion leading into fall Mac sales.

by MacNN Staff



  1. jdonahoe

    Joined: Dec 1969


    Stating the obvious

    If there are more sales of Touches than iPhones(think ATT only) then why wouldn't there be more Wi-Fi usage from Touches? Here's another obvious headline they can research - More gas is used by Honda Civics than Lamborginis(sp?), duh!

  1. cmoney

    Joined: Dec 1969


    Don't forget

    The iPhone doesn't NEED Wi-Fi to connect and with 3G it's pretty quick. Add to that the fact that the iTunes store no longer requires Wi-Fi either, so there are now fewer situations when you absolutely have to use Wi-Fi on the iPhone.

    (And a bogged down coffee shop Wi-Fi connection could be the same speed as 3G anyway!)

  1. Laphroaig

    Joined: Dec 1969


    Free the Phone

    I'm guessing that most Touch users (if they're like me) would much rather have an iPhone but don't want to pay the high price of a contract with ATT. I also don't want to carry 2 devices when one would do. Give me a $300-400 iPhone with WiFi and let me keep my existing calling plan (without G3 data), and I'll buy one tomorrow. I'm guessing a lot of others would too.

  1. danangdoc

    Joined: Dec 1969



    I live in a suburban area close to cities, so there are lots of Wifi access points outside my home. The 'Touch' is ideal for me, but like Laphroaig, give me a $300-$375 iPhone, and a plan for under $50/mo, and I'm in as well. I think AAPL screwed themselves by limiting the market to AT&T. If sales are that good at $199, lots of people who are on other carriers like me would have bought enough iPhones at over $300 to more than make up the difference. So Apple is profitable on the meager sales through AT&T, but in doing so has lost hundreds of millions of profitable revenue while making AT&T rich. I'd rather make XX% ROI on a billion dollars than the same % on 500 million. You know?

  1. Constable Odo

    Joined: Dec 1969


    iPhone/iPod Touch fever

    in Manhattan and Queens, NYC. Some dude sat down next to me on the subway and had both an iPhone and Touch in one hand. iPods and iPhones are just rampant in the Big Apple. A minister at the hospital I visited said he was using some free Motorola cellphone and he decided to treat himself to a 8 GB iPhone around Christmas time. I'm starting to see a number of people playing App Store games now from teenagers to older adults. I'm talking about confirmed spottings, not just by white earbuds. People are using white earbuds for every device. iPod wannabees, maybe. I use Etymotics intra-aural style so phooey to iPod earbuds. It's like these users are fixated on their Apple devices, scrolling constantly or flipping through Coverflow. I don't really see anyone doing any texting on iPhones. Sidekicks and BlackBerrys rule that roost. As far as iPhone and iPods/Touchs are concerned, there doesn't seem to be a recession. These are newer models. I don't flash any of my toys on subways. Too risky as far as I'm concerned or I'd whip out my MacBook Pro.

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