updated 10:40 am EST, Thu February 12, 2009
iPod touch Wi-Fi trends
The iPod touch is becoming increasingly important next to the iPhone, at least in terms of mobile Wi-Fi access, according to AdMob. The advertising firm claims that access from the Touch grew faster than that from the iPhone in January, and now represents 40 percent of Wi-Fi requests from Apple handhelds. As recently as September, when the second-generation Touch was launched, usage was just 20 percent.
The Touch accounted for 12.3 percent of Wi-Fi requests in the US during January, though just 10 percent of requests in western Europe, and 7.4 percent worldwide. Its high online presence is likely attributable to an unexpectedly large number of iPod sales in the last quarter, over 22.7 million when incorporating the Classic, Nano and Shuffle as well. Free Touches were also given away as part of a back-to-school promotion leading into fall Mac sales.