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Pioneer exiting TV business altogether?

updated 08:25 pm EST, Fri February 6, 2009

Pioneer May Exit TVs

Japan's Nikkei paper today warned (subscription required) that Pioneer is likely to exit the TV business. While the company has already said it would end plasma production and enter into LCDs, the new report has the electronics giant ending its TV efforts entirely and entering into a joint venture with Sharp for its DVD movie player business. Pioneer has been suffering losses despite the critical success of its Kuro plasma TVs and is also at least indirectly threatened by the current world economic crisis.

A spokeswoman for Pioneer's American division tells Gearlog that the company declines comment on the accuracy of the story but does acknowledge that her firm has been "actively evaluating" its businesses since March of last year to save money. Significantly, Pioneer's CES presence saw it launching mostly home theater equipment like Blu-ray players while its familiar TVs were absent.

by MacNN Staff



  1. gskibum3

    Joined: Dec 1969


    I Hope Not

    I've had a Kuro Elite for about a year now and am thrilled with it.

    I know they announced a few months ago to have Panasonic manufacture the plasma's for Pioneer, scheduled to be in full swing by fall 2009. Maybe Pioneer is now going to sell their technology to Panasonic altogether.

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