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Microsoft to use just "Windows" phone branding?

updated 08:45 am EST, Fri February 6, 2009

MS Windows Phone Branding

Microsoft will drop its Windows Mobile public branding when it introduces Windows Mobile 6.5 this month, if claims from market insiders speaking to Digitimes are accurate. Instead, the software company will simply pitch the phones as "Windows" devices and omit their version number. Why Microsoft is making the move is unknown, though Microsoft has recently been promoting a holistic Windows ecosystem where the experience is independent of any one device or platform.

Additionally, the 6.5 update will leave Microsoft using the same major Windows Mobile revision for roughly three years and may encourage the company to de-emphasize the version number until it can release a major version number and bring the software more in line with its desktop counterpart, Windows 7.

The leak also supports the belief that Microsoft is accelerating the Windows Mobile 7 release and plans a hardware launch of devices for April 2010, roughly five months ahead of the company's usual late summer schedule for production Windows Mobile devices. The beta version is also understood due late this year.

by MacNN Staff



  1. starwarrior

    Joined: Dec 1969



    Should do the same with the many versions of their PC products. Monkey see, monkey do.

  1. bobolicious

    Joined: Dec 1969


    Will this company...

    ...ever do ANYTHING that isn't a follow the leader act, and will the masses who don't seem to never know what they don't know EVER wake up ?

  1. imactheknife

    Joined: Dec 1969


    it's too bad

    that in a world of cheap entry pieces of c*** computers windows will always win because they don't care what POS your using as long as it has wincrap on it. Most people switch from word of mouth and frustration of using windows.

  1. testudo

    Joined: Dec 1969


    Re: Will this company

    Exactly who are they following here?

  1. testudo

    Joined: Dec 1969


    Re: Its too bad

    Yes, it is too bad people post comments to articles that are completely off-topic. Unless somehow you're jumping from "MS to drop name Mobile from their phone OS" to talking about c*** computers and cheap entry pieces of c***.

    Then again, who else would win? Apple? That's laughable, since they've specifically said they have no desire to get into the cheap computer wars. They prefer to be the high-end.

    Not everyone can afford computers at Apple prices. So consumers have one option left. Oh, unless you want to try to argue they should install Linux on their systems. Because we all know Linux and open-source developers really do care what you're running. And they're really helpful too, esp. if you ask easy to answer questions.

    Complaining that people are still using windows is like complaining everyone hasn't decided to start buying BMWs.

  1. dliup

    Joined: Dec 1969


    probably false

    They are calling vista SP3 "Windows 7", but they are calling Windows Mobile 7 "Windows Phone"?

  1. Guest

    Joined: Dec 1969


    Re: Will this

    My guess he thinks the article is about MS making a phone, and not about the Win Mobile OS.

  1. jpellino

    Joined: Dec 1969



    "though Microsoft has recently been promoting a holistic Windows ecosystem where the experience is independent of any one device or platform."

    There's a missing descriptor there. ]The experience is... "the same"? "good"? "bad"? ...regardless of device or platform?

    Let's go easy on them and assume they mean "the same".

    Which is a neat trick, considering they have gone from three end-user editions of XP to six end-user editions of Vista and six announced version of Win7. So the experience can't even necessarily be the same on two computers side by side on a store shelf.

    The seem to have an cartoon sense of what markets well. As if as long as it says "Windows" then it must be good. The reality is you can market all you want but if it doesn't do the job then the label is no magic spell. No one really cares if/that the iPhone runs OSX in some form - they just care that it works. Of course its DNA is evident, but it's the integration of the HW/SW product that is key. Running Windows Mobile as if it were a mini desktop on a phone is no smarter than running OSX desktop on a phone, which the most diehard Mac fan would admit would be laughable.

    Maybe they have this fantasy that "Windows" ends up like "Kleenex", "Jell-O" or "Kerosene"?

  1. MeandmyMac

    Joined: Dec 1969


    Re: Re: Will this company

    "Exactly who are they following here?" Not exactly sure who they are following, however, if the Zune Phone rumor is an upcoming actual piece of MS hardware, I do know who they are not following, and that is MS's Steve Ballmer and his status quo "strategy" of placing Windows Mobile on "millions and millions" of phone manufacturers smart phone products. Unless the "Zune Phone" is not a hardware concept but rather a software concept that continues Ballmer's and MS's current path?!

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