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Georgetown store rejected for fourth time

updated 10:30 am EST, Fri February 6, 2009

Georgetown store rejected

A revised design proposal for a Georgetown Apple Store in DC has been rejected, writes the Washington Post. In spite of hints that final approval was imminent, the three members of the Old Georgetown Board are said to have ruled against Apple's latest redesign, which was altered to conform the proposed store to the aesthetics of the neighborhood. Instead of its typical full-sized glass storefront, Apple is said to have scaled down to a first-floor pane of glass, measuring some 35 feet long with double doors in the center.

The board insists that it has told Apple repeatedly that a store must conform with the detailing and bay windows of nearby shops. "We're frustrated a little bit because we haven't gotten a response to our fairly consistent request," board member David Cox is reported to have told Apple architect Karl Backus.

Though Backus responded by saying Apple is not "purposefully ignoring your suggestions," he also expressed willingness to return with a better design that would match surrounding buildings. The rejection has sparked disapproval from some businessmen and town officials, notably Neil Albert, the deputy mayor for planning and economic development in Georgetown.

"The community and the Fenty administration are very supportive of this retailer opening its Georgetown store," says Albert. "I'll move quickly to convene separate meetings with the Old Georgetown Board and Apple representatives to reach a consensus design."

Apple first paid for its Georgetown site in 2007, spending over $13 million towards a three-story building on Wisconsin Avenue. While the building in question -- slated to be demolished and rebuilt -- is only 24 years old, the major issue is believed to the surrounding edifices, some which are over 100 years old and use more traditional stonework that draws in shoppers and tourists.

by MacNN Staff



  1. eldarkus

    Joined: Dec 1969



    these guys are full of sh*t. Totally pathetic...

  1. beb

    Joined: Dec 1969


    i'm sorry...

    but only in this situation, Apple should be allowed to do whatever the h*** it wants.

  1. TheSnarkmeister

    Joined: Dec 1969


    s**** Ellsworth Toohey

    I don't know why anyone put's up with Georgetown's c***. Georgetown only caters to the bored housewives of overpaid bureaucrats and politicians who spend the money their husbands have stolen from the U.S. taxpayers. Apple, you don't need a Georgetown store. Those people aren't original thinkers anyway. If you have to be in the District at all, there are a lot hipper places to be.

  1. Apple Master 007

    Joined: Dec 1969


    Why not two fronts?

    At first this may sound stupid, but why not just build the store front the three members of the Old Georgetown Board will approve, then sacrifice a few feet inside and make a little lobby or foyer then build the nice glass entryway.

  1. kerryb

    Joined: Dec 1969


    25 years old?

    I can't imagine the building to be demolished was in keeping with the neighborhoods other 100 year old facades being built in the 80's. Apple's stores are usually strikingly minimal in design and within scale of their surroundings. Give some minor bureaucrats a little power and they become little Napoleons. I'm all for historical preservation but I don't believe in creating Disney theme recreation buildings.

  1. waterlogged50

    Joined: Dec 1969


    Typical review board

    As an architect, sometimes architects drive me nuts! From a quick glance, they have fully attempted to fit the surroundings in proportion, scale and material usage. The review board is up in arms over a few mullions/framing around the storefront - branch out a bit please!

  1. B9bot

    Joined: Dec 1969


    Apple move to another tow

    Time for Apple to forget this town and move on somewhere else. Who's ever in charge, you just lost a lot of job opportunities for your town! Great job in such a lousy economy over a stupid building design?

    Comment buried. Show
  1. starwarrior

    Joined: Dec 1969


    Faggots and Drunks

    Faggots and Drunks.

  1. llc

    Joined: Dec 1969


    wake up you idiots!

    maybe this guys should get there head out of their asses and see that retails in taking a dive everywhere and they are trying to nit pick a good retail store to have in a neighborhood....oh well they can continue and watch it die like Union Street in San Francisco

  1. gurman

    Joined: Dec 1969



    Georgetown property prices, believe me, put it well out of the reach of "bureaucrats," though I suspect some politicians still live there. George Will, the reactionary columnist, lives there --- that should give you some idea of the neighborhood. In the 1970's and early 1980's, it was a cool place, then it became the hangout for drug money and suburban high school students. Ever since, the local business community has been trying to spruce it up. I'm actually surprised Apple wants a store there, as there's only bus service (no Metro rail) nearby and no parking to speak of.

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