updated 08:10 pm EST, Mon February 2, 2009
iPhone tops brand list
Apple has achieved several top spots in Vitrue's list of top social brands for 2008, with the iPhone holding the highest rank. The company related the social presence established by each brand, based on a daily analysis of over 2,000 unique entries. 'Apple' fell behind CNN to establish the third spot, while the iPod ranked seventh and 'Mac' established the 16th spot. In comparison, Dell carried the 10th spot on the list, Microsoft ranked 11th and BlackBerry finished off the top 20.
Information was gathered from a variety of sources including social networking sites, blogs, microblogs and photo or video sharing sites. Algorithms are then applied to reflect the frequency of usage, size of the media environment and the magnitude of the conversations. [via Macworld]