CES iLounge area filled in 3 days, size quadrupled
updated 05:40 pm EST, Wed January 28, 2009
iLounge CES sold in 3 days
iLounge has announced that its iPod- and iPhone-centric pavilion at the 2010 Consumer Electronics Show has been completely booked with vendors in just three days. To avoid a long waiting list, CEA decided to quadruple the size of the area to accommodate the additional interest. “The accessories market, driven by the popularity of iPods, iPhones, and other MP3 and smartphone technologies, will grow this year to a nearly $15 billion market," said Gary Shapiro, president and CEO of CEA.
The expansion of the pavilion adds evidence to recent statements from iLounge that suggested a significant portion of iPod- and iPhone-related companies plan to move to CES next year instead of attending Macworld. Apple's announcement that it would no longer exhibit at Macworld, in addition to the current economic situation, may be driving companies to establish their 2010 trade-show presence in Las Vegas alone.
Although Apple has not divulged any plans to establish itself at CES next year, CEA has acknowledged the inclusion of an Apple-centric area on the show floor.
